2009 April | SMLXL - Engagement Marketing and Communication principles from Alan Moore

Archive for April, 2009

Do not mourn the death of local newspapers

Monday, April 27th, 2009 The crisis in local news is not just about "the business model", a phrase I am coming to loathe. It is about the fabric of a society and the careers that grew out of local journalism and have made so ...

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Posted in: Advertising, Citizen journalism, Culture, Distribution, Economics, Engagement Civil Society, Engagement Marketing, Marketing, Media, Newspapers, Society, Strategy

Alan Moore lecture at MIT

Thursday, April 23rd, 2009 A while back, I spoke at MIT - I was invited by Henry Jenkins - who runs the Comparative Media Studies course, I was given the opportunity to discuss and explore my thoughts and ideas around what drives our communications ...

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Posted in: Alan Moore Speaking, Engagement Marketing, Engagement Mobile, Engagement Politics, Media, Mobile, Podcasts

The elegant universe

Monday, April 20th, 2009 I am doing some research for the No Straight Line project and spent this afternoon looking at String theory String theory is a developing branch of theoretical physics that combines quantum mechanics and general relativity into a quantum theory of gravity. ...

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Posted in: Uncategorized

Economic models for newsbrands

Sunday, April 19th, 2009 Three journalists, publicly, have been proposing new models for newspapers' financial survival in the face of Google's aggregating all web-based articles writes Andrew Whiteacre. The three articles are submitted by David Carr, Maureen Dowd, and David Denby of the three, only ...

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Posted in: Uncategorized

Public engagement and context in the key of life

Sunday, April 19th, 2009 71% of adults used to play on the streets when they were young. 21% of children do so now. Are we designing children and play out of the public realm? This project is a study into different ways of bringing play ...

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Posted in: Uncategorized

Alan interviewed by Peggy Anne Salz @ thinkmobile [part 2]

Thursday, April 16th, 2009 The second part of my interview with Peggy Anne Salz where we dig deeper into some of the topics and issues (within a marketing communications and business context) that confound so many companies today.

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Posted in: 7th Mass Media, Administrative, Advertising, Alan Moore Speaking, Books, Convergence, Culture, Darwin, Data, Distribution, Economics, Engagement Marketing, Engagement Mobile, Ethics, Identity, Marketing, Media, Mobile, Participation, Social Networks, Society, Strategy, Trends, Uncategorized, Video, Weblogs

Alan interviewed by Peggy Anne Salz @ thinkmobile [part 1]

Thursday, April 16th, 2009 Here I am talking to Peggy Anne Salz on the challenges facing businesses and brands, within a social media context at the Think Mobile conference recently held in New York. We discuss, the root causes of this social media revolution, ...

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583 views
Posted in: 7th Mass Media, Advertising, Alan Moore Speaking, Books, Convergence, Culture, Darwin, Data, Distribution, Economics, Engagement Marketing, Engagement Mobile, Ethics, Identity, Marketing, Media, Mobile, Participation, Social Networks, Society, Strategy, Trends, Video, Weblogs

The gathering: community, identity and authority

Saturday, April 11th, 2009 [caption id="attachment_3758" align="aligncenter" width="560" caption="Tourist 9: http://www.arionkudasz.com/tourist2008.html"][/caption] Kudász Gábor Arion, writes When denoting humans, 6 billion, 1 million, even 10,000, seem beyond one’s grasp: even ten people may be too many for a room. Why do people gather in a particular place, and ...

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Posted in: Culture, Identity, Participation, Philosophy, Society

Enclosing the commons of the mind

Tuesday, April 7th, 2009 Underlying all property law is the question: How is wealth created? Obviously, every innovation has an individual component and a social component: inspiration plus tradition. Every original creation, James Boyle observes, is “built from the resources of the public domain ...

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Posted in: Culture, Darwin, Data, Economics, Engagement Civil Society, Engagement Marketing, Film, Gaming, Generation C, Government & Politics, Law, Marketing, Media, Participation, Society, Strategy, Trends, Web/Tech

Newsbrands of the 21st Century [1]

Sunday, April 5th, 2009 Dave Cushman posts The Guardian's Open Platform project has caused a bit of a stir, at a time when mass media of all kinds is struggling to work out business models that have a better fit with the networked world. The clever ...

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