Creating economic value in; content, social communication and Mobility

March 27th, 2009

Was the guts of Gerd Leonhards presentation at the Nokia Siemens Transformation conference in Cologne this week.

Fascinating stuff, and I was very glad that we got to shake hands and have a good chat too.

Gerds argument is that the global economic fabric has changed. He then proceeds to ask, if the theme is Transformation, then a good question is…

ARE OUR ASSUMPTIONS STILL VALID?

And the language we use to describe information, and media organisation, consumption, discovery and retrival is also different, words such as:

Bundle
Filter
Aggregate
Curate
Contextualize
Personalize
Offer a ‘Home’

And so our world does not look like this anymore, and to Gerds point, so our assumptions must evolve as we as a society transform. We are currently building a new content eco-system says Gerd, I say it is a new socio-economic model for the networked society.

The future says Gerd is the Cloud and the Crowd. More on Cloud computing And the “user experience” becomes the primary objective, and I could not agree more. He also describes the point that deep collaboration between vendors will enable them to realise revenues on the battleground of attention economics.

Key words for this new ecology…

[1] Trust [2] Transparency [3] Conversation [4] Collaboration

All fundamental needs of the human species for survival. Not that the banking system seems keen on any of these particular topics, and there’s the rub, Social media = social revolution. Like Gutenberg ushered in the Enlightenment. We are in fact challenging the fixed orthodoxies of the toxic end of our industrial mass consumer society that benefits very few at the expense of the many. Always a recipe for something slightly more exciting than watching Eastenders.

Just watch Lawrence Lessig in action… Vimeo below and here a keynote similar to the one he gave at sxsw that resulted in a standing ovation.

Lawrence Lessig from Doug MacMillan on Vimeo.

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