Community Based Engagement Initiatives

Community based engagement initiatives goes beyond marketing communications and will become the primary means by which all organisations will engage with their audiences. This new paradigm requires a multidisciplinary approach, as a consequence, we get a clashing of cultural and ideological gears, companies aren’t prepared to deal with the friction that allowing their staff to connect internally of externally generates. Further, Knowledge gaps widen which means assumptions are made, and key strategic decisions are executed that damage the longevity, and even existence of companies. (“we thought it was all about technology”) The parlous state of the media and broadcast industries in the UK is but one example.

Perhaps these are some principal ideas that fall out of this particular conversation are:

1. Create platforms/services/tools that enable people and are built upon human principals of sharing and co-operation
2. Engagement is based upon tenets not technology
3. Community co-creation around a central purpose is very powerful bonding agent
4. Be Grassroots – be truly useful
5. You have to re-organise

Alan Moore in conversation with Jason Kirby explores what this means to him.

We need to embrace the interactive age to break with traditional, ineffective interruptive communications, using engagement techniques to change behaviour and outputs through involvement. In a participatory culture, people embrace what they create.

Download the podcast in mp3 format below.

 

 Community Based Engagement Initiatives (part 1) [16:38m]: Play Now | Download (359)

 

 Community Based Engagement Initiatives (part 2) [20:00m]: Play Now | Download (205)

Bookmarks:

Ratings:

(1 votes, average: 4.00 out of 5)

 Loading ...

696 views
Posted in: Podcasts

 Print This Post