The networked society re-boots marketing

Recently published a new book called Social Media Marketing, that I co-authored with Brian Jacobs, Jouko Ahvenainen and Ajit Joakar. What’s it all about?

‘Social Media Marketing’ is the start of a conversation about marketing communications using social media forms – including internet spaces and platforms and mobile telecommunication sources. The book addresses the importance of data and analytics both in helping to monetise these media, and in improving the way that the owners of these media market themselves. Marketers wishing to communicate with customers, or potential customers via social media need to adopt a new set of skills and techniques to be effective. The need for dialogue and involvement, for engagement, is paramount. This book helps the advance understanding and use of social media.

The book introduces the concepts such as: of the Networked Society, the explosion of data, active digital footprints and 3D-profiling via analysing large data flows, privacy, a new set of metrics (CPRA), case studies on social media marketing that have brought real commercial benefits, accountability and ROI.

And here are some films that relate to some of the topics in the book

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Posted in: 7th Mass Media, Advertising, Books, Convergence, Culture, Data, Distribution, Economics, Engagement Marketing, Engagement Mobile, Generation C, Law, Marketing, Media, Mobile, Networks, Search Econmics, Social Marketing Intelligence, Social Networks, Trends

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