Archive for February, 2009

Community Based Engagement Initiatives

Friday, February 27th, 2009Community based engagement initiatives goes beyond marketing communications and will become the primary means by which all organisations will engage with their audiences. This new paradigm requires a multidisciplinary approach, as a consequence, we get a clashing of cultural and ...

The networked society re-boots marketing

Thursday, February 26th, 2009Recently published a new book called Social Media Marketing, that I co-authored with Brian Jacobs, Jouko Ahvenainen and Ajit Joakar. What's it all about?‘Social Media Marketing’ is the start of a conversation about marketing communications using social media forms – ...

Lord Carter and the networked society

Monday, February 23rd, 2009I suppose Lord Carter thinks peer-to-peer networking is him having a chat with Lord Mandelson in the back of the ministerial limo.Insightful, visionary, implicit knowledge articulated as a piece of poetry.Johnny Moore nice one.I think this is in response to ...

Museums of engagement

Saturday, February 14th, 2009Neil MacGregor, is director of the British Museum.He believes in the civic power of things, objects "that speak of inter-connectedness".In the year 2007-2008, a record 6m visitors came through its doors, including 35,000 on one day alone to celebrate Chinese ...

The shopping mall that is Van Diemens land

Tuesday, February 10th, 2009The suburban dream of violence. Asleep in their drowsy villas, sheltered by benevolent shopping malls, they wait patiently for the nightmares that will wake them into a more passionate world.Wrote J.G. Ballard in Kingdom Come, in fact Ballard's novel ...

Taxing music

Monday, February 9th, 2009The Isle of Man is considering implementing a plan that allows people to download unlimited music in return for a basic tax to ISP's of £1.00 per month, in an effort to find a way to solve illegal music piracy.The ...

The fall of Tom Daschle and the rise of public man

Saturday, February 7th, 2009I picked up Jay Rosen's link to a TV interview with BIll Moyers, which focused on the recent mini-crisis of Tom Daschle's nomination to be head of Health and Human services.And I picked up the FT this morning to find ...

Sharing drives economies

Friday, February 6th, 2009The Dutch government, in cooperation with the Dutch research institute TNO, has recently conducted a survey into the economic effects of file sharing on the music industry. The results are quite surprising as they’ve concluded that illegally downloading music (which ...

The Enlightenment 2008

Friday, February 6th, 2009Joachim at Freedom Lab, writes about shifts in young people's attitudes and approach to life. He references Neil HoweHowe says that the new generation of today, the millenials, are typically stereotyped with the characteristics of generation X. They are expected ...

The myth of Japan and mobile useage

Friday, February 6th, 2009Lars Ishii-Cosh a good friend of mine who runs Wireless Watch Japan amongst other things, makes in my view some very interesting observations about mobile useage in that country.And in so doing explodes some myths in the process.The urban legend ...

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