Archive for February, 2009

Community Based Engagement Initiatives

Friday, February 27th, 2009 Community based engagement initiatives goes beyond marketing communications and will become the primary means by which all organisations will engage with their audiences. This new paradigm requires a multidisciplinary approach, as a consequence, we get a clashing of cultural and ...
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459 views
Posted in: Podcasts

The networked society re-boots marketing

Thursday, February 26th, 2009 Recently published a new book called Social Media Marketing, that I co-authored with Brian Jacobs, Jouko Ahvenainen and Ajit Joakar. What's it all about? ‘Social Media Marketing’ is the start of a conversation about marketing communications using social media forms – ...
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377 views
Posted in: 7th Mass Media, Advertising, Books, Convergence, Culture, Data, Distribution, Economics, Engagement Marketing, Engagement Mobile, Generation C, Law, Marketing, Media, Mobile, Networks, Search Econmics, Social Marketing Intelligence, Social Networks, Trends

Lord Carter and the networked society

Monday, February 23rd, 2009 I suppose Lord Carter thinks peer-to-peer networking is him having a chat with Lord Mandelson in the back of the ministerial limo. Insightful, visionary, implicit knowledge articulated as a piece of poetry. Johnny Moore nice one. I think this is in response to ...
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306 views
Posted in: 7th Mass Media, Convergence, Culture, Darwin, Engagement Civil Society, Engagement Education, Engagement Marketing, Engagement Mobile, Engagement Organisations, Engagement Politics, Engagement Research, Engagement Sciences, Generation C, Government & Politics, Media, Participation, Philosophy, Politics, Quotes, Social Networks, Society, Strategy

Museums of engagement

Saturday, February 14th, 2009 Neil MacGregor, is director of the British Museum. He believes in the civic power of things, objects "that speak of inter-connectedness". In the year 2007-2008, a record 6m visitors came through its doors, including 35,000 on one day alone to celebrate Chinese ...
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523 views
Posted in: Convergence, Culture, Engagement Civil Society, Engagement Education, Government & Politics, Marketing, Participation, Philosophy, Society, Strategy, Trends

The shopping mall that is Van Diemens land

Tuesday, February 10th, 2009 The suburban dream of violence. Asleep in their drowsy villas, sheltered by benevolent shopping malls, they wait patiently for the nightmares that will wake them into a more passionate world. Wrote J.G. Ballard in Kingdom Come, in fact Ballard's novel ...
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1,614 views
Posted in: Books, Culture, Darwin, Engagement Civil Society, Ethics, Generation C, Government & Politics, Health, Identity, Marketing, Philosophy, Politics, Society, Trends

Taxing music

Monday, February 9th, 2009 The Isle of Man is considering implementing a plan that allows people to download unlimited music in return for a basic tax to ISP's of £1.00 per month, in an effort to find a way to solve illegal music piracy. The ...
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427 views
Posted in: Convergence, Darwin, Economics, Generation C, Law, Media, Music, Society, Trends

The fall of Tom Daschle and the rise of public man

Saturday, February 7th, 2009 I picked up Jay Rosen's link to a TV interview with BIll Moyers, which focused on the recent mini-crisis of Tom Daschle's nomination to be head of Health and Human services. And I picked up the FT this morning to find ...
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465 views
Posted in: Citizen journalism, Culture, Economics, Engagement Civil Society, Ethics, Government & Politics, Law, Media, News, Newspapers, Participation, Politics, Society, Trends

Sharing drives economies

Friday, February 6th, 2009 The Dutch government, in cooperation with the Dutch research institute TNO, has recently conducted a survey into the economic effects of file sharing on the music industry. The results are quite surprising as they’ve concluded that illegally downloading music (which ...
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539 views
Posted in: Culture, Distribution, Economics, Ethics, Generation C, Government & Politics, Law, Marketing, Music, Participation, Social Networks, Trends

The Enlightenment 2008

Friday, February 6th, 2009 Joachim at Freedom Lab, writes about shifts in young people's attitudes and approach to life. He references Neil Howe Howe says that the new generation of today, the millenials, are typically stereotyped with the characteristics of generation X. They are expected ...
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413 views
Posted in: Culture, Engagement Civil Society, Engagement Politics, Ethics, Generation C, Government & Politics, Identity, Participation, Politics, Society, Trends

The myth of Japan and mobile useage

Friday, February 6th, 2009 Lars Ishii-Cosh a good friend of mine who runs Wireless Watch Japan amongst other things, makes in my view some very interesting observations about mobile useage in that country. And in so doing explodes some myths in the process. The urban legend ...
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432 views
Posted in: 7th Mass Media, Advertising, Convergence, Culture, Data, Economics, Engagement Marketing, Engagement Mobile, Marketing, Media, Mobile, Social Marketing Intelligence, Social Networks, Society, Trends, iPhone