2009 January | SMLXL - Engagement Marketing and Communication principles from Alan Moore

Archive for January, 2009

System failure – reboot

Saturday, January 31st, 2009 I have noticed on my travels around Britain in the last year an interesting the increasing presence of farmers markets and small food co-operatives on the high street, or established in farms or in villages. [caption id="attachment_3164" align="aligncenter" width="300" caption="The Food ...

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Posted in: Culture, Darwin, Economics, Engagement Civil Society, Ethics, Government & Politics, Health, Identity, Marketing, Participation, Society, Trends

Engagement, Freedom, and Malcolm Gladwell in Amsterdam

Saturday, January 31st, 2009 This week I was in Amterdam speaking at a MIcosoft conference on driving engagement. I found myself in an international school bedecked with the stars and stripes, standing on a podium in a sports hall adressing the gallery - I craved ...

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Posted in: Uncategorized

Do we seek the comfort of Gutenberg’s ghost?

Monday, January 26th, 2009 Simon Jenkins argues that in today's world of great economic uncertainty we are turning back to the past, for some hand holding. And to a degree he is right. On Tuesday 2 million Americans decided not to watch their hero on ...

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Posted in: Convergence, Culture, Economics, Engagement Civil Society, Ethics, Government & Politics, Identity, Media, Participation, Philosophy, Society, Trends, Web/Tech

Human nature and the need for social connection

Friday, January 23rd, 2009 [caption id="attachment_3130" align="alignleft" width="197" caption="Loneliness by John T.Cacioppo & William Patrick"][/caption] Two cornerstones of classic economic theory are the assumptions that individuals are rational decision makers and individuals have purely self-regarding preferences. These assumptions fly in the face of most psychological ...

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2,138 views
Posted in: Books, Culture, Engagement Civil Society, Engagement Education, Engagement Marketing, Engagement Mobile, Engagement Organisations, Engagement Politics, Engagement Research, Engagement Sciences, Ethics, Generation C, Government & Politics, Health, Identity, Participation, Philosophy, Social Networks, Society, Sociology, Trends

Freedom of speech at the LSE

Friday, January 23rd, 2009 Archbishop Cranmer is reporting that Douglas Murray has been banned from chairing a meeting on Islam at the London School of Economics because of "concerns about public safety". The debate was called "Islam or Liberalism: Which is the Way Forward?" ...

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Posted in: Culture, Engagement Civil Society, Ethics, Politics, Society

A short story about a long journey

Wednesday, January 21st, 2009 Here I am chatting away to David Cushman, talking about the things that are important to me and what I think should be important to anyone interested in creating meaningful communications in today's world of No Straight Lines. Looks like the ...

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548 views
Posted in: Advertising, Alan Moore Speaking, Books, CDB, Convergence, Culture, Darwin, Data, Distribution, Economics, Engagement Civil Society, Engagement Education, Engagement Marketing, Engagement Mobile, Engagement Organisations, Engagement Politics, Engagement Research, Ethics, Generation C, Government & Politics, Health, Identity, Marketing, Media, Philosophy, Society, Trends, Video

Hot media = heat is energy in motion

Tuesday, January 20th, 2009 Someone asked me today how I would describe hot media. Heat is defined as energy in motion, and I describe hot media as media which enables us to make media and communication, dynamic and participatory. This in fact is the antithesis of ...

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456 views
Posted in: Convergence, Culture, Engagement Civil Society, Engagement Education, Engagement Marketing, Engagement Mobile, Engagement Organisations, Engagement Politics, Engagement Research, Engagement Sciences, Generation C, Identity, Marketing, Media, Networks, Participation, Social Networks, Society, Strategy

Mobile and the survelliance society

Tuesday, January 20th, 2009 Stephen Fry, talked about the survelliance society in one of his podgrams as being a better phraseology to describe our CCTV cultre. Shortening it to SS. I have written a number of papers (The black gold of the 21st Century and ...

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Posted in: 7th Mass Media, Data, Engagement Marketing, Engagement Mobile, Ethics, Law, Marketing, Mobile, Social Marketing Intelligence, Trends, Web/Tech

When technology succeeds it becomes invisible

Tuesday, January 20th, 2009 I often make the point when I am addressing an audience that when technology really succeeds it becomes invisible. Observing that most people in the room are writing with pens and paper - I point to their paper notepads and ...

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Posted in: 7th Mass Media, Engagement Marketing, Engagement Mobile, Mobile, Strategy, Web/Tech

Deschooling business schools

Saturday, January 17th, 2009 Most of the world is not well served by the structures or assumptions of financial capitalism. If we could lift our eyes from the financial chaos, we would see that the world is at the start of a huge technological ...

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