2008 | SMLXL - Engagement Marketing and Communication principles from Alan Moore

Archive for 2008

Use the source Barack use the source

Monday, December 8th, 2008 The open source force behind the Obama campaign A great post on Barack's campaign for the presidency which compliments some posts I have written Since the dawn of mass media, the most obvious activity of political campaigns — especially presidential ones — ...

Ratings:

(No Ratings Yet)

Loading ...

Comments: 1. Add yours. »
497 views
Posted in: 7th Mass Media, Convergence, Culture, Darwin, Engagement Civil Society, Engagement Politics, Ethics, Generation C, Government & Politics, Law, Media, Participation, Philosophy, Politics, Quotes, Society, Strategy, Trends, Web/Tech, Weblogs

The glittering allure of the mobile society

Thursday, December 4th, 2008 [caption id="attachment_2644" align="alignleft" width="300" caption="Image: Scott Beale @ laughingsquid.com"][/caption] In February of this year I found myself on a cold and rainy day in Evian, at the behest of Microsoft at an international summit for CIO’s to give the final keynote ...

Ratings:

(No Ratings Yet)

Loading ...

Comments: 1. Add yours. »
2,342 views
Posted in: 7th Mass Media, Advertising, Broadcast, Convergence, Culture, Darwin, Data, Distribution, Economics, Education, Engagement Civil Society, Engagement Politics, Engagement Research, Ethics, Generation C, Government & Politics, Health, Marketing, Media, Mobile, Music, Networks, Newspapers, Participation, Politics, Social Marketing Intelligence, Social Networks, Society, Strategy, Trends, Uncategorized

Are the sluice gates open for newspaper ad revenues?

Tuesday, December 2nd, 2008 Newspaper ad revenue fell almost $2 billion in the third quarter for a record 18.1% decline, according to new statistics from the Newspaper Association of America. What's worse, newspapers' online ad revenue fell for the second quarter in a row. ...

Ratings:

(No Ratings Yet)

Loading ...

Comments: None. Add yours. »
554 views
Posted in: Advertising, Culture, Darwin, Distribution, Economics, Ethics, Link Economy, Marketing, Media, News, Newspapers, Search Econmics, Society, Statistics, Strategy, Trends

Is that distributed cloud computing on the horizon?

Monday, December 1st, 2008 A hundred years ago, companies stopped generating their own power with steam engines and dynamos and plugged into the newly built electric grid. The cheap power pumped out by electric utilities didn’t just change how businesses operate. It set off ...

Ratings:

(No Ratings Yet)

Loading ...

Comments: None. Add yours. »
860 views
Posted in: Convergence, Darwin, Data, Distribution, Economics, Networks, Science, Search Econmics, Sociology, Strategy, Trends, Web/Tech

The numerati make an appointment with your data

Wednesday, November 26th, 2008 Marcus Sautoy writes can you predict what the next numbers will be in each of these strings of digits? 123454321234543212... 11235813213455... 993751058209749... The answer? The first sequence has a clear rhythm to it. The second is a little more tricky, but look closely and you ...

Ratings:

(No Ratings Yet)

Loading ...

Comments: 1. Add yours. »
443 views
Posted in: 7th Mass Media, Advertising, Darwin, Data, Engagement Research, Ethics, Generation C, Identity, Link Economy, Marketing, Media, Mobile, Networks, Search Econmics, Social Marketing Intelligence, Social Networks, Society, Strategy, Trends, Web/Tech, Weblogs

The Communication Ideal

Thursday, November 20th, 2008 I met Jonathan MacDonald whilst working on the launch of Blyk last year. You might say it was love at first sight. I can remember on one occassion a particuarly charged group meeting, with J-Mac sitting on my shoulder egging me ...

Ratings:

(No Ratings Yet)

Loading ...

Comments: 3. Add yours. »
633 views
Posted in: 7th Mass Media, Advertising, Books, Broadcast, Convergence, Culture, Darwin, Economics, Engagement Education, Engagement Marketing, Engagement Mobile, Engagement Research, Ethics, Generation C, Law, Marketing, Mobile, Music, Networks, Participation, Society, Strategy, Television, Trends, Web/Tech

The Craftsman and the special human need of being engaged

Monday, November 17th, 2008 I have been reading Richard Sennett's book The Craftsman. And is something that I want to dwell on in a few posts. Defining craftsmanship far more broadly than “skilled manual labor,” Richard Sennett maintains that the computer programmer, the doctor, the ...

Ratings:

(No Ratings Yet)

Loading ...

Comments: None. Add yours. »
505 views
Posted in: Culture, Engagement Civil Society, Engagement Marketing, Engagement Research, Marketing, Participation, Philosophy, Society, Trends, Web/Tech

Is this news or PR?

Friday, November 7th, 2008 How the Millennial Generation connects is an article in the FT... E-mail is so 1998. IM-ing, texting, Twittering? Now we're talking - or to be more specific, that's how the next-generation workforce is talking. As the "Millennials" establish themselves in the workplace, ...

Ratings:

(No Ratings Yet)

Loading ...

Comments: None. Add yours. »
352 views
Posted in: Convergence, Culture, Economics, Engagement Organisations, Engagement Research, Participation, Social Networks, Society, Trends, Web/Tech, Weblogs

Robert, Flickr and the $235 Paul Smith sweatshirt

Friday, November 7th, 2008 In the networked world, the only thing worse than being sampled is not being sampled. said Siva Vaidhyanathan. Which brings us nicely to the story of Robert, Flickr and a Paul Smith sweatshirt costing $235. [caption id="attachment_797" align="alignnone" width="150" caption="Robs design compared with ...

Ratings:

(No Ratings Yet)

Loading ...

Comments: None. Add yours. »
508 views
Posted in: Culture, Ethics, News, Society

How social analytics benefits consumers

Friday, November 7th, 2008 [caption id="attachment_793" align="alignnone" width="300" caption="The complexity and beauty of social network theory"][/caption] Using new social tools, consumers can decide, what information they want to reveal to the advertisers and what to keep private. For marketers and advertisers, this is a unique ...

Ratings:

(No Ratings Yet)

Loading ...