We have blogged and talked about Kate Modern. Switch sounds very interesting.

If you can point me towards more info about Switch, I would be grateful.

Thanks for posting

Alan

Thank you for your thoughts, interesting challenges, perhaps we should discuss over a beer?

You are always welcome

Thanks for posting

Alan

In only the last 12 months, Bebo has become an alternative source of commissioning to the broadcasters, with shows funded by product placement. Embedding a comedy or drama within a social network enables all kinds of new relationships between the fiction and the people that we currently call the audience.

For instance, many Bebo shows have live events where Beboers can join in the action. KateModern had people take part in a real-life treasure hunt, while the music-based drama The Secret World Of Sam King put on a concert.

Other new formats are being commissioned by the BBC, particularly the teen multiplatform service BBC Switch. To Be Continued is a drama where Switch started the story and provides tools for young actors, writers and directors to collaborate online on further episodes.

Some indie production companies are taking the plunge, funding their own series and taking them to market, as Channel X did with the comedy Chelsey: OMG! And some adventurous advertisers are similarly backing original productions, either via product placement deals or fully funding shows, as with Nokia’s Somebody Else’s Phone.

Online shows do have a fascinating future in store for all of us and anyone who’s interested in following the Web show market is cordially invited to visit our blog on it at http://www.futurescape.co.uk

Here are the main issues
1 – how to broadband the “un-broadbanded”
2 – teaching collaboration skills in school
3 – enabling more public services through the internet
4 – how to get the internet on your TV / mobile [I think mobile more likely in the short term]

Rebecca