The Communication Ideal

I met Jonathan MacDonald whilst working on the launch of Blyk last year. You might say it was love at first sight.

I can remember on one occassion a particuarly charged group meeting, with J-Mac sitting on my shoulder egging me on as I was overcome with the desire to speak my mind in a passionate debate about mobile and advertising and in fact what those two words meant when they were stuck side by side.

We had symbiotic world view, that at time perturbed me as we had never met before.

As I have been leading the charge on the imperative to rethink communications to a model I describe as Engagement, since 2002, its great to find someone with a V12 engine (carbon neutral) with more gears than a transcontinental lorry. We all need a helping hand.

That person is Jonathan MacDonald. He has published a book called the Communication Ideal

And I strongly suggest that you buy it

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Posted in: 7th Mass Media, Advertising, Books, Broadcast, Convergence, Culture, Darwin, Economics, Engagement Education, Engagement Marketing, Engagement Mobile, Engagement Research, Ethics, Generation C, Law, Marketing, Mobile, Music, Networks, Participation, Society, Strategy, Television, Trends, Web/Tech

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