Is this news or PR?

November 7th, 2008

How the Millennial Generation connects is an article in the FT…

E-mail is so 1998. IM-ing, texting, Twittering? Now we’re talking – or to be more specific, that’s how the next-generation workforce is talking.
As the “Millennials” establish themselves in the workplace, they are by-passing the conventional enterprise technology tools thrust upon them, including e-mail. Instead, they are relying on a host of new collaboration tools – many not sanctioned by corporate IT.
Those attitudes emerge loudly and clearly in new Accenture research examining how young people think about and work with information technology. The findings demonstrate how important it is for CIOs to recognise – and accommodate – the technology expectations of Millennial workers.

There is nothing new in here for me, and I guess for many others. Its a bit like McKinsey now proclaiming their deep knowledge of social media and how it all works…is this news or PR? I wonder…

And now a new term for the Community Generation that is described in Communities Dominate Brands is the Millenial Generation.

There is no mention of Manuel Castells, Communities Dominate Brands, Wikinomics, Clay Shirky, Euan Semple, and a load of others that are already well ahead of this story.

The one bit of this which is interesting is from the Aberdeen Group that show best of class capabilities in workforce collaboration – including the adoption of web 2.0 tools, acheived a 34% average reduction in the time required to complete projects.

Remember, people embrace what they create.

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