How social analytics benefits consumers
November 7th, 2008 Posted in 7th Mass Media, Advertising, Economics, Marketing, Media, Mobile, Networks, Science, Social Networks, Strategy, Trends, Web/Tech
The complexity and beauty of social network theory
Using new social tools, consumers can decide, what information they want to reveal to the advertisers and what to keep private. For marketers and advertisers, this is a unique opportunity. They can concentrate on promoting their products and services to those who have already shown interest to them.
Definitely worth a read and you can get the paper by clicking this link
Ajit has some thoughts that contribute to the whitepaper [here]
