2008 November | SMLXL - Engagement Marketing and Communication principles from Alan Moore

Archive for November, 2008

The numerati make an appointment with your data

Wednesday, November 26th, 2008 Marcus Sautoy writes can you predict what the next numbers will be in each of these strings of digits? 123454321234543212... 11235813213455... 993751058209749... The answer? The first sequence has a clear rhythm to it. The second is a little more tricky, but look closely and you ...

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Posted in: 7th Mass Media, Advertising, Darwin, Data, Engagement Research, Ethics, Generation C, Identity, Link Economy, Marketing, Media, Mobile, Networks, Search Econmics, Social Marketing Intelligence, Social Networks, Society, Strategy, Trends, Web/Tech, Weblogs

The Communication Ideal

Thursday, November 20th, 2008 I met Jonathan MacDonald whilst working on the launch of Blyk last year. You might say it was love at first sight. I can remember on one occassion a particuarly charged group meeting, with J-Mac sitting on my shoulder egging me ...

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Posted in: 7th Mass Media, Advertising, Books, Broadcast, Convergence, Culture, Darwin, Economics, Engagement Education, Engagement Marketing, Engagement Mobile, Engagement Research, Ethics, Generation C, Law, Marketing, Mobile, Music, Networks, Participation, Society, Strategy, Television, Trends, Web/Tech

The Craftsman and the special human need of being engaged

Monday, November 17th, 2008 I have been reading Richard Sennett's book The Craftsman. And is something that I want to dwell on in a few posts. Defining craftsmanship far more broadly than “skilled manual labor,” Richard Sennett maintains that the computer programmer, the doctor, the ...

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Posted in: Culture, Engagement Civil Society, Engagement Marketing, Engagement Research, Marketing, Participation, Philosophy, Society, Trends, Web/Tech

Is this news or PR?

Friday, November 7th, 2008 How the Millennial Generation connects is an article in the FT... E-mail is so 1998. IM-ing, texting, Twittering? Now we're talking - or to be more specific, that's how the next-generation workforce is talking. As the "Millennials" establish themselves in the workplace, ...

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Posted in: Convergence, Culture, Economics, Engagement Organisations, Engagement Research, Participation, Social Networks, Society, Trends, Web/Tech, Weblogs

Robert, Flickr and the $235 Paul Smith sweatshirt

Friday, November 7th, 2008 In the networked world, the only thing worse than being sampled is not being sampled. said Siva Vaidhyanathan. Which brings us nicely to the story of Robert, Flickr and a Paul Smith sweatshirt costing $235. [caption id="attachment_797" align="alignnone" width="150" caption="Robs design compared with ...

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Posted in: Culture, Ethics, News, Society

How social analytics benefits consumers

Friday, November 7th, 2008 [caption id="attachment_793" align="alignnone" width="300" caption="The complexity and beauty of social network theory"][/caption] Using new social tools, consumers can decide, what information they want to reveal to the advertisers and what to keep private. For marketers and advertisers, this is a unique ...

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