C’mon everybody

in Widgets, People and the Web – I pointed to David Cushman and his thoughts about how humans become in a world of ubiquitous social computing the very nervous systems upon which future commerce and all other things will be built. As a network, as a social network, as an amorphous pulsating network that is all about – getting stuff done.

Not just in the so called virtual world – but also in the real world. Kenya and the recent elections held there proving to be an interesting case history. And here

So you might be interested in the book Crowdsourcing. How the power of the crowd is driving the future of business by Jeff Howe

He starts with the story of two young guys that started a business called Threadless. Something that I have talked about in my keynotes for a while now and we posted about them recently

Jeff Howe has some principals

These are…

1. Pick the right model
   Collective intelligence vs crowd wisdom
   Crowd creation
   Crowd voting
   Crowdfunding
2. Pick the right crowd
3. Offer the right incentives
4. Keep the pink slips in the drawer
5. The dumbness of crowds, or the benevolent dictator principal
   A light hand on the tiller is always required
6. Keep it simple and break it down
7. Remember Sturgeon's Law
   90% of anything is crap. Be prepared
8. But remember the 10% antidote to Sturgeon's Law
9. The community is always right
10. Ask not what the crowd can do for you but what you can do for the crowd

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Posted in: Convergence, Culture, Darwin, Distribution, Engagement Marketing, Generation C, Marketing, Participation, Philosophy, Social Networks, Society, Strategy, Trends

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