Advertising Furniture – Business models and Collapse

In my presentations I ask people what is advertising? They describe all the furniture of advertising, you know 60 sec. spots, billboards, double page spreads etc.

Right now I am reading Jeffrey Sachs – Commonwealth. Economics for a crowded planet

Fascinating – and sitting at the kitchen table tonight I reflected on a quote by Jared Diamond in Collapse

Human societies and smaller groups may make disastrous decisions for a whole sequence of reasons: failure to anticipate a problem, failure to perceive it once it has arisen, failure to attempt to solve it after it has been perceive, and failure to succeed in attempts to solve it.

 This quote is mentioned in Commonwealth – and I thought I would use it in the context of what is challenging so many businesses today.

So much has happened in the last 3 years- you can't fart without the word social network or social media coming out. Or dare I say engagement. Though the trouble is when reflecting on Jared's quote is the quality of the response. Just look at the banking crisis a systemic failure.

So in terms of marketing and business, if we can accept that we now live in a "pull economy" – a world of all information tagged and described in a miscellaneous soup of the long tail, a world of widgets and networked distribution, why are we still trying to shoehorn to the old way of doing, making and selling stuff in the old way.

But as Diamond wrote…

failure to anticipate a problem, failure to perceive it once it has
arisen, failure to attempt to solve it after it has been perceive, and
failure to succeed in attempts to solve it.

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Posted in: Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Engagement Research, Generation C, Marketing, Media, Networks, Participation, Philosophy, Quotes, Strategy

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