2008 July | SMLXL - Engagement Marketing and Communication principles from Alan Moore

Archive for July, 2008

TV was for baby boomers Mobile is for Generation ‘C’

Monday, July 21st, 2008 For teens the future is mobile writes Smart Mobs... Stefanie Olsen on CNet News: Marketers convened recently to figure out how best to reach teens on the Internet. The answer: It?s all about the mobile phone. All about the 7th Mass ...

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Posted in: 7th Mass Media, Advertising, CDB, Culture, Economics, Engagement Marketing, Generation C, Mobile, Strategy, Trends, Web/Tech

TV was for baby boomers Mobile is for Generation ‘C’

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Posted in: 7th Mass Media, Advertising, CDB, Culture, Economics, Engagement Marketing, Generation C, Mobile, Strategy, Trends, Web/Tech

Speed

Friday, July 18th, 2008 Speed is Good, Time is the Devil said Hitachi and John Thackera in his book In the Bubble writes that Our designed world reinforces the value we place upon speed. But the signs are that speed is a cultural paradigm whose ...

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Posted in: CDB, Convergence, Culture, Darwin, Economics, Ethics, Generation C, Philosophy, Quotes, Trends

Learning can no longer be seen as something that is done to children by teachers

Wednesday, July 16th, 2008 And I could not agree more. A different approach for teaching our children is a report published by Charles Ledbeater and covered in the Guardian The word relationship drops in as does that qualifications aren't the only goal of an education, ...

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Posted in: CDB, Culture, Education, Engagement Marketing, Ethics, Generation C, Government & Politics, Health, Media, Participation, Philosophy, Social Networks, Society, Trends, Web/Tech

The 100,000 mile Fireblade

Tuesday, July 15th, 2008 This has absolutely nothing to do with this blog other than the fact that I go everywhere pretty much on my Honda Fireblade. Last week was simply an historic moment as the numbers 999999 clicked over on my Fireblade as I ...

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Posted in: CDB, News, Quotes

Ask the PM on YouTube

Monday, July 14th, 2008 Emma Mulqueeny and I are going to hook up next week - we were kindly introduced by Euan Semple I was having a a rummage on her blog and came across this. I want to have a look ...

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Posted in: CDB, Engagement Marketing, Ethics, Generation C, Media, Participation, Society, Trends, Web/Tech

Cost Per Related Audience

Monday, July 14th, 2008 Nice thought from Ajit at Open Gardens Cost Per Related Audience Which follows on from the beginning o our discussion which started as cost per relevant audience. Ajit writes The mathematical theories underlying social networks have existed for some ...

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Posted in: Advertising, CDB, Culture, Darwin, Economics, Media, Social Networks, Trends

Analogue media presses the panic button

Thursday, July 10th, 2008 Trinity Mirror, the owner of the flagship daily and the largest regional newspaper group, sent tremors through an ad-dependent industry when it revealed a 12.6% fall in ad revenues over the past two months. Other regional publishers - Newsquest, publisher ...

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Posted in: Advertising, CDB, Citizen journalism, Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Ethics, Generation C, Media, Participation, Society, Trends

The Four Principles Of Social Computing In Business

Tuesday, July 8th, 2008 Euan Semple and I met up yesterday to talk stuff about a project we want to do together. On his blog was a great piece of insight he had - Ffffound via wikipedia Whoever ...

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Posted in: CDB, Culture, Engagement Marketing, Ethics, Generation C, Participation, Philosophy, Social Networks, Society, Trends

Metrics in the networked society

Monday, July 7th, 2008 Ajit Joakar of Open Gardens has posted this In a previous blog, I discussed how Long tail social network analysis could be a business model for Web 2.0 The key insights are a) The Web has a higher CPM ...

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Posted in: Advertising, CDB, Convergence, Culture, Darwin, Economics, Social Networks, Trends, Web/Tech