2008 July | SMLXL - Engagement Marketing and Communication principles from Alan Moore

Archive for July, 2008

The link economy vs. the content economy

Wednesday, July 30th, 2008 Some interesting thoughts from The imperatives of the link economy 1. All content must be transparent: open on the web with permanent links so it can receive links. It?s not content until it?s linked. 2. The recipient of links is the party ...

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Posted in: Advertising, CDB, Convergence, Darwin, Economics, Networks, Social Networks, Society, Trends

Festival – technology and We Media aka social networking

Tuesday, July 29th, 2008 I am in the process of reading John Thackara's book In the Bubble He writes Throughout the modern age we have subordinated the interests of people to those of technology, an approach that has led to the unthinkable destruction of traditional cultures ...

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Posted in: 7th Mass Media, Advertising, CDB, Convergence, Culture, Engagement Marketing, Ethics, Generation C, Mobile, Networks, Participation, Philosophy, Quotes, Social Networks, Society, Trends

The LA Fire Department using Twitter

Saturday, July 26th, 2008 The city fire department is on the cutting edge of Web 2.0, the new wave of innovation that has moved the internet away from the static screen and helped turn it into a dynamic, world-wide community. Exhibit A for the ...

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Posted in: CDB, Darwin, Mobile, Networks, Participation, Social Networks, Society, Trends, Web/Tech

The story of the 4th Screen, humanity and communities

Saturday, July 26th, 2008 The message of this ?4 screens? ad is compelling, but is it accurate? Are mobile devices permitting us as a society to connect in more personal ways that foster a greater sense of community and togetherness? I think the answer to ...

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Posted in: 7th Mass Media, CDB, Culture, Engagement Marketing, Ethics, Generation C, Media, Philosophy, Quotes, Society, Trends

The future of intellectual property on the Internet

Wednesday, July 23rd, 2008

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280 views
Posted in: CDB, Darwin, Ethics, Law, Media, Trends

Here comes Everybody

Wednesday, July 23rd, 2008 Curiously, Clay Shirky gave this speech on my Birthday. There is a great deal of overlap in what we have to say and Clay's message

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Posted in: CDB, Convergence, Culture, Darwin, Engagement Marketing, Generation C, Participation, Social Networks, Society, Trends, Web/Tech

Arianna Huffington on Barack Obama, Politics and the Media

Wednesday, July 23rd, 2008 All good stuff

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Posted in: CDB, Citizen journalism, Culture, Engagement Marketing, Ethics, Generation C, Government & Politics, Media, Participation, Society

Arianna Huffington – the future of Journalism

Tuesday, July 22nd, 2008 An interview with Arianna Huffington on the future of news Journalism. The Guardian writesArianna Huffington predicts the slow demise of traditional news reporting. Part of the Guardian's Future of Journalism seriesHurricane Arianna and some thoughts on the future of news ...

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Posted in: CDB, Citizen journalism, Culture, Engagement Marketing, Ethics, Generation C, Government & Politics, Media, Society, Trends

WH Smith – the Post Office – and the social fabric of daily life

Tuesday, July 22nd, 2008 On September 1 2006, I wrote Post office to move into WH Smith Outlining the strategy to move local post offices into WH SmithThe high street retailer is set to enter an agreement that would see the Kingsway branch office moved.The ...

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379 views
Posted in: CDB, Darwin, Economics, Ethics, News, Society, Trends

In the Network Society – would you vote for this man?

Monday, July 21st, 2008 John McCain 'technology illiterate' doesn't email or use internet 'Nuff said. here's a few words we wrote about a younger black man who utilised the power of networks to move his campaign in overdrive. Via Emma Mulqueeny

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