2008 June | SMLXL - Engagement Marketing and Communication principles from Alan Moore

Archive for June, 2008

Engaged Politics in the networked society

Monday, June 30th, 2008 On Friday, citizen reporters, "broadcasting jockeys", members of Internet communities and bloggers gathered at the OhmyNews' fourth International Citizens Reporters' Forum held in Nurtikum Business Tower in Seoul. Under the theme "Candlelight 2008," they discussed how the candlelight vigils are ...

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Posted in: Citizen journalism, Generation C, Government & Politics, Participation, Social Networks, Society, Trends

The miracle of Hudson Street

Friday, June 27th, 2008 A piece of elegiac and beautiful writing from Malcolm Gladwell - though there is a point to its inclusion on CDB the title is called Designs for Working In the early nineteen-sixties, Jane Jacobs lived on Hudson ...

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281 views
Posted in: Culture, Engagement Marketing, Networks, Participation, Social Networks, Society, Sociology, Strategy

Ogilvy says: From Interruption to Engagement

Thursday, June 26th, 2008 All Companies must learn to move from interruption to inviting participation. For all marketing initiatives, this no longer means communicating by interruption, but by engagement Is what was written in CDB, waaaaaaay back in 2005 and in fact it was something ...

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300 views
Posted in: Advertising, Engagement Marketing, Generation C, Participation, Society, Trends

Social Advertising Intelligence

Tuesday, June 24th, 2008 The Social Marketing Intelligence company ? Xtract has just released a paper on Social Advertising Intelligence There are many people, companies, striving to make sense of the networked world from a commercial perspective - this started ...

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Posted in: Advertising, Economics, Media, Networks, Social Networks, Statistics, Strategy, Trends, Web/Tech

Xtract at Millenium Prize Finalist Symposium

Thursday, June 12th, 2008 The Millenium Symposium is an event that takes place in Finland and in fact brings many people together far and wide. For example The Chief Editor and Publisher, Jason Pontin of MIT Technology Review The ...

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Posted in: 7th Mass Media, Advertising, Convergence, Darwin, Economics, Engagement Marketing, Media, Mobile, Networks, News, Social Networks, Strategy, Trends, Web/Tech

Social Media Will Change Your Business – Engagement by any other name

Wednesday, June 11th, 2008 Tomi and I did not use the word Social Media in CDB, but we did describe a phenomenon that we called the 4C's Commerce Culture Community Connectivity The once separate provinces of innovation, technology, economic activity, culture and communities are pulling together and converging into ...

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Posted in: 7th Mass Media, Advertising, Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Generation C, Media, Participation, Social Networks, Society, Trends, Web/Tech, Weblogs

Polyclinics are not communities

Monday, June 9th, 2008 In the UK at the moment the Government (Civil Service) is moving to roll out a plan to remove our local GP surgeries - GP stands for General practitioner For what is described as Polyclinics. We blogged abut it ...

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274 views
Posted in: Culture, Darwin, Ethics, Government & Politics, Health, Social Networks, Society

Socially Minded Cambridge

Sunday, June 8th, 2008 Alan moore, speaking at first meet of the socially minded group in Cambridge.

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Posted in: Alan Moore Speaking, Video

All the rest is Spam, spam, spam, spam

Thursday, June 5th, 2008 Sitting here at JFK this caught my eye All the rest is spam by my friend DC @ Fasterfuture blogspot David mentions a Scott Karp post Why Traditional Advertising Formats Fail On The Web He should have said ...

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Posted in: Advertising, Convergence, Darwin, Engagement Marketing, Quotes, Retail, Strategy, Trends