Evolution of SMLXL

March 28th, 2008

In 2002, I founded a company called SMLXL – short for Small Medium Large XtraLarge.

Its focus was and still is – how do businesses and organisations meaningfully engage in a commercial or social agenda with their audiences. We were some say before our time and the result of our early work was the book entitled Communities Dominate Brands – published in 2005. Today – you can't open a page to read about another industry facing serious challenges in this period of epochal evolution, or how mobile and digital are transforming communications before our very eyes.

Today – we are increasingly asked to use our knowledge and insight to help companies and organisations navigate the divide between a mass media analogue world with its own rules, logic and business models to the new universe of the digital one.

The new evolution of our site we hope will provide greater value for all those that are interested in what SMLXL does, what it thinks and what it has to say.

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