remix America!
Monday, March 31st, 2008 I just read Ellen McGirt's poignant feature story on The Brand Called Obama in Fast Company, and my marketing head is spinning. "The fact that Obama has taken what we thought we knew about politics and turned ...
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Posted in: Convergence, Culture, Darwin, Distribution, Engagement Marketing, Government & Politics, Networks, Participation, Social Networks, Society, Strategy, Web/Tech, Weblogs
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Posted in: Convergence, Culture, Darwin, Distribution, Engagement Marketing, Government & Politics, Networks, Participation, Social Networks, Society, Strategy, Web/Tech, Weblogs
Its the small things that keep communities together
Monday, March 31st, 2008 Just imagine you are part of the government. Among your principal concerns are how to hold society together at a time of rapid change. You worry about social and community cohesion and the practical, psychological and economic isolation of the ...
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Posted in: Culture, Darwin, Economics, Engagement Civil Society, Ethics, Government & Politics, Politics, Retail, Society, Strategy
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Posted in: Culture, Darwin, Economics, Engagement Civil Society, Ethics, Government & Politics, Politics, Retail, Society, Strategy
Evolution of SMLXL
Friday, March 28th, 2008 In 2002, I founded a company called SMLXL - short for Small Medium Large XtraLarge. Its focus was and still is - how do businesses and organisations meaningfully engage in a commercial or social agenda with their audiences. We were some ...
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317 views
Posted in: 7th Mass Media, Advertising, Books, Broadcast, Citizen journalism, Convergence, Culture, Darwin, Distribution, Economics, Education, Engagement Civil Society, Engagement Education, Engagement Marketing, Engagement Mobile, Engagement Organisations, Engagement Politics, Engagement Research, Engagement Sciences, Generation C, Government & Politics, Marketing, Media, Mobile, Music, Networks, News, Newspapers, Participation, Philosophy, Politics, Retail, Science, Social Networks, Society, Sociology, Strategy, Trends, Web/Tech, Weblogs, iPTV
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Posted in: 7th Mass Media, Advertising, Books, Broadcast, Citizen journalism, Convergence, Culture, Darwin, Distribution, Economics, Education, Engagement Civil Society, Engagement Education, Engagement Marketing, Engagement Mobile, Engagement Organisations, Engagement Politics, Engagement Research, Engagement Sciences, Generation C, Government & Politics, Marketing, Media, Mobile, Music, Networks, News, Newspapers, Participation, Philosophy, Politics, Retail, Science, Social Networks, Society, Sociology, Strategy, Trends, Web/Tech, Weblogs, iPTV
The Experts vs. the Amateurs
Wednesday, March 26th, 2008 An interesting debate this one. A tug of war over the future of media may be brewing between so-called user-generated content -- including amateurs who produce blogs, video and audio for public consumption -- and professional journalists, movie makers ...
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349 views
Posted in: Advertising, Convergence, Culture, Darwin, Economics, Ethics, Generation C, Government & Politics, Law, Media, Participation, Philosophy, Social Networks, Society, Strategy, Trends, Web/Tech
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Posted in: Advertising, Convergence, Culture, Darwin, Economics, Ethics, Generation C, Government & Politics, Law, Media, Participation, Philosophy, Social Networks, Society, Strategy, Trends, Web/Tech
Social Marketing Intelligence and society
Wednesday, March 26th, 2008 Sorry to our readers that I have been somewhat absent - Tomi thought I had fallen off a cliff - the fact is I have been working on a number of rather time consuming projects. Anyway a lot to get through. We ...
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Posted in: 7th Mass Media, Advertising, Convergence, Culture, Darwin, Economics, Government & Politics, Media, Mobile, Science, Social Networks, Society, Strategy, Trends, Web/Tech
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Posted in: 7th Mass Media, Advertising, Convergence, Culture, Darwin, Economics, Government & Politics, Media, Mobile, Science, Social Networks, Society, Strategy, Trends, Web/Tech
New Business Models in online communities
Monday, March 17th, 2008 I have never met Benjamin Joffe - but he is part of our global network as is Lars Cosh-Ishii from tokyo Benjamin recently presented in OZ and I wold like to share with your his thoughts ...
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Posted in: 7th Mass Media, Advertising, Convergence, Economics, Engagement Marketing, Mobile, Strategy, Trends, Web/Tech
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Posted in: 7th Mass Media, Advertising, Convergence, Economics, Engagement Marketing, Mobile, Strategy, Trends, Web/Tech
Oh – we had a community – Lessons from Nextel
Monday, March 17th, 2008 A fascinating article on what Tomi blogged at at great length may I add on the Sprint/Nextel debacle. Nextel Communications Inc. (Nasdaq: NXTL - message board), once the poster child for high average revenue per user ...
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Posted in: Engagement Marketing, Ethics, Mobile, Social Networks, Strategy, Trends
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Posted in: Engagement Marketing, Ethics, Mobile, Social Networks, Strategy, Trends
The 1st Agency Summit – Sopwell House
Monday, March 10th, 2008 Last night I kicked off this 3 day event with a small address about how advertising faces perhaps some of its greatest challenges to survive in the digital age. I mentioned Esther Dyson and Bill Gates who observed ...
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Posted in: Advertising, Darwin, Economics, Engagement Marketing, Events, Media, Strategy, Television, Trends, Web/Tech
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Posted in: Advertising, Darwin, Economics, Engagement Marketing, Events, Media, Strategy, Television, Trends, Web/Tech
Who counts the audience?
Saturday, March 8th, 2008 Google is considering bringing its TV advertising service, now being tested in the US, to the British market. It would be its first entry into so-called offline advertising this side of the Atlantic. The Google TV Ads service takes ...
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243 views
Posted in: Advertising, Convergence, Economics, Media, Networks, Newspapers, Strategy, Television, Trends, Web/Tech
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Posted in: Advertising, Convergence, Economics, Media, Networks, Newspapers, Strategy, Television, Trends, Web/Tech
Mobile Marketing Awards for Best Offering from a Service Provider – the winner is Blyk
Friday, March 7th, 2008 JMac from Blyk tells it like no other This is great for Blyk, and also interesting - rumours run like a virus around Blyk, ie highly contagious, but one is not sure where they come from. For example Peggy Ann ...
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Posted in: 7th Mass Media, Advertising, Engagement Marketing, Mobile, News, Strategy, Trends, Web/Tech
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Posted in: 7th Mass Media, Advertising, Engagement Marketing, Mobile, News, Strategy, Trends, Web/Tech
