Archive for March, 2008

remix America!

Monday, March 31st, 2008I just read Ellen McGirt's poignant feature story on The Brand Called Obama in Fast Company, and my marketing head is spinning. "The fact that Obama has taken what we thought we knew about politics and turned ...

Its the small things that keep communities together

Monday, March 31st, 2008 Just imagine you are part of the government. Among your principal concerns are how to hold society together at a time of rapid change. You worry about social and community cohesion and the practical, psychological and economic isolation of the ...

Evolution of SMLXL

Friday, March 28th, 2008 In 2002, I founded a company called SMLXL - short for Small Medium Large XtraLarge.Its focus was and still is - how do businesses and organisations meaningfully engage in a commercial or social agenda with their audiences.  We were some ...

The Experts vs. the Amateurs

Wednesday, March 26th, 2008An interesting debate this one.A tug of war over the future of media may be brewing between so-called user-generated content -- including amateurs who produce blogs, video and audio for public consumption -- and professional journalists, movie makers ...

Social Marketing Intelligence and society

Wednesday, March 26th, 2008Sorry to our readers that I have been somewhat absent - Tomi thought I had fallen off a cliff - the fact is I have been working on a number of rather time consuming projects.Anyway a lot to get through.We ...

New Business Models in online communities

Monday, March 17th, 2008I have never met Benjamin Joffe - but he is part of our global network as is Lars Cosh-Ishii from tokyoBenjamin recently presented in OZ and I wold like to share with your his thoughts ...

Oh – we had a community – Lessons from Nextel

Monday, March 17th, 2008A fascinating article on what Tomi blogged at at great lengthmay I add on the Sprint/Nextel debacle.Nextel Communications Inc. (Nasdaq: NXTL - message board), once the poster child for high average revenue per user ...

The 1st Agency Summit – Sopwell House

Monday, March 10th, 2008Last night I kicked off this 3 day event with a small address about how advertising faces perhaps some of its greatest challenges to survive in the digital age.I mentioned Esther Dyson and Bill Gates who observed...

Who counts the audience?

Saturday, March 8th, 2008Google is considering bringing its TV advertising service, now being tested in the US, to the British market. It would be its first entry into so-called offline advertising this side of the Atlantic.The Google TV Ads service takes ...

Mobile Marketing Awards for Best Offering from a Service Provider – the winner is Blyk

Friday, March 7th, 2008JMac from Blyk tells it like no otherThis is great for Blyk, and also interesting - rumours run like a virus around Blyk, ie highly contagious, but one is not sure where they come from.For example Peggy Ann ...

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