Archive for November, 2007

Blyk response rate numbers

Tuesday, November 20th, 2007I am at the Library House MediaTech event today, and Antti ?hrling from Blyk was presenting.It was great to catch up with Antti after spending some time together in Tokyo recently.So Antti informed me that Blyk response rates are 12 ...

A trip down memory lane

Saturday, November 17th, 2007Funny when you write words they feel so different.It's so easy to say "A trip down memory lane" When you write it, one wonders where such a term came from?Alan Fletcher once wrote "with a clich? you stroke it until ...

From Scarcity to Plenty : The Principles of Community Digital Economics. Start with a Laugh and Work Backwards

Thursday, November 15th, 2007So today I fly home from Tokyo, and I am rifling through my paper stack of tear sheets.Old habits die hard. As my friend once said I was born a digital immigrant but I don't speak with much of an ...

Tokyo Shift in the world of Blade Runner

Wednesday, November 14th, 2007I have been in Tokyo for the past 6 days, looking at the future and the past of mobile stuff.Meetings, visits, walks etc., have all ben fascinating.Interestingly young people here don't know that you use your PC for sending email. ...

Swedish Post: Smart Communications

Friday, November 9th, 2007Yesterday I was in Stockholm speaking at the Swedish Posts last event on Smart Communication.It was good being back in Stockholm, and it was great to take people through my Old World New World presentation, and then be ...

Blyk numbers

Wednesday, November 7th, 2007I have just had a peek at the early Blyk numbers, and as Tony the Tiger says"They're Grrrrrrrrreeeeeeeat"More to come very soon.But this backs up my view that there are new rules for advertising

Mobile Advertising: New rules for a new economy

Friday, November 2nd, 2007I was in a meeting today, talking about mobile advertising, issues, opportunities, and why sometimes its so difficult to achieve in the UK.In our paper Mobile as the 7th Mass Media (please email me for a copy. alanm ...

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