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Archive for November, 2007

We’re all loved up but we’re not making any cash. Who will be the first to build a portfolio of next generation marketing communications capability

Friday, November 30th, 2007 In a business week article Struggles of a Mad Man Kevin Roberts CEO of Saatchi & Saatchi regales us with how he won the business of JC Penny. It seems by getting the Chairman drunk and then telling ...
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195 views
Posted in: Advertising, Darwin, Engagement Marketing, Media, Retail, Science, Social Networks, Strategy, Television, Trends, Web/Tech

We’re all loved up but we’re not making any cash. Who will be the first to build a portfolio of next generation marketing communications capability

Friday, November 30th, 2007 In a business week article Struggles of a Mad Man Kevin Roberts CEO of Saatchi & Saatchi regales us with how he won the business of JC Penny. It seems by getting the Chairman drunk and then telling ...
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231 views
Posted in: Advertising, Darwin, Engagement Marketing, Media, Retail, Science, Social Networks, Strategy, Television, Trends, Web/Tech

Broadcasting embraces the digital age

Thursday, November 29th, 2007 Even at the beginning of 2006, I wonder if people would have seriously contemplated such a possibility that Britain's biggest broadcasters united yesterday to unveil a new video-on-demand download service designed to take on the US giants, such as ...
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214 views
Posted in: Advertising, Convergence, Economics, Engagement Marketing, Media, News, Television, Trends, Web/Tech

Tell me my son – what do you want? Networked World Domination Dad

Wednesday, November 28th, 2007 In The fight for world domination Jeff Jarvis explains that The Guardian has a global audience of some 18.4 million people. This was via the World Association of Newspapers weblog Oh the joys of networked distribution and search. ...
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248 views
Posted in: Convergence, Culture, Distribution, Economics, Engagement Marketing, Media, Newspapers, Society, Trends, Web/Tech

Networked politics in Australia

Wednesday, November 28th, 2007 Russell Buckley who I finally had the pleasure to shake hands with recently mentions us in a post he made on Post-Representational Politics Russell references Senator Online, and he goes onto say Senator Online is ...
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235 views
Posted in: 7th Mass Media, Culture, Engagement Marketing, Generation C, Government & Politics, Participation, Social Networks, Society, Trends, Web/Tech

Blyk Can Transform the Communications Industry – says Yankee Group

Wednesday, November 28th, 2007 Of course we wrote BB&AB Before Blyk and After Blyk And now the Yankee Group has done its own analysis of why Blyk is such an important part of the media revolution. There are no ...
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340 views
Posted in: 7th Mass Media, Advertising, Economics, Engagement Marketing, Generation C, Media, Mobile, News, Strategy, Trends, Web/Tech

The legacy of innovation

Tuesday, November 27th, 2007 A thoughtful piece from Dean Takahashi columinist at the Mercury News Talking about the wider effects of innovation. There are always ripples in the pond - When push comes to pull. The new economy & ...
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198 views
Posted in: Darwin, Economics, Media, Philosophy, Society, Trends, Web/Tech

Blogging bootcamp @ EMAP

Tuesday, November 27th, 2007 David Cushman of EMAP and author Faster Future Blogspot invited Euan Semple and myself to spend a day with some of EMAP's staff today to discuss the role of blogs and blogging within the context of ...
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244 views
Posted in: Engagement Marketing, Media, Networks, Participation, Social Networks, Web/Tech, Weblogs

The network is more powerful than the node

Tuesday, November 27th, 2007 But one still needs the node, and one still needs to understand how networks function. This is one of the fundamentals of engagement marketing. Without it one is just dumb. So here is a map of a social network ...
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233 views
Posted in: Advertising, Convergence, Darwin, Economics, Engagement Marketing, Media, Networks, Social Networks, Trends, Web/Tech

From retail politics to network politics

Tuesday, November 27th, 2007 Communities Dominate Politics Perhaps we should be posting our views on Gordon and David on YouTube?
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238 views
Posted in: Culture, Darwin, Engagement Marketing, Film, Generation C, Media, Networks, Participation, Social Networks, Society, Trends, Web/Tech
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