The race to the future: The next phase of social networking

September 3rd, 2007

Is happening today in Riding the social networks wave

The article looks closely the battle of media, social networks, the revolution of marketing, business models, the flows of capital investment

And as some of us learned at Fortune’s recent iMeme conference in San Francisco, Yahoo (Charts, Fortune 500) and Microsoft (Charts, Fortune 500) cannot be ignored. Yahoo executives there were saying that Yahoo Mail and Hotmail both have the rudiments of a profound social network. Each has hundreds of millions of members, and each company has access to information that could be used to construct the kindof “social graph” of friend relationships which is at the heart of MySpace or Facebook. That key data is in each e-mail user’s sent mail records. The people you send e-mail to are pretty much the people you know. That’s one reason why both MySpace and Facebook allow you to mine your e-mail contact lists to create additional friends in their services. But the sent mail information is even richer with friendship insight than any contact list.

And

The question is whether Microsoft or Yahoo can move quickly enough to take advantage of this gold mine. Yahoo execs say they are actively working on it, though most of us aren’t very confident of Yahoo’s ability to shake the earth these days

The answer would be I think to talk to Xtract Xtract is an innovator in social network analytics and mobile marketing.

Xtract, the Finland-based social network analytics and mobile marketing company, has attracted a lot of attention this week. Xtract provides products that automatically predict and analyse user behavior on mobile devices or within communities or social networks. Current customers include a variety of companies from sectors such as mobile, finance, retail, media, and Internet, including mobile operators, service providers, and handset manufacturer.

Facebook Gets Personal

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