2007 July | SMLXL - Engagement Marketing and Communication principles from Alan Moore

Archive for July, 2007

M7MM ? A thank you to you all

Sunday, July 8th, 2007 I believe that I live within a network. One that grows and ebb and flows daily. My belief in the network has been reinforced by the quite extraordinary response to our whitepaper on Mobile as the 7th Mass Media. From ...

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Posted in: 7th Mass Media

Oxford University CPD – Mobile Web 2.0

Saturday, July 7th, 2007 Oxford University CPD ran short courses around mobile Web 2.0 on 3-6 July 2007. Claude Florin filmed the following presentations: Mobile social networking User generated content Mobile Web 2.0 IMS Speakers included Alan Moore - CEO of SMLXL Tomi T. Ahonen - mobile service consultant Steve ...

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Posted in: Alan Moore Speaking, Video

Coming to a small screen near you

Wednesday, July 4th, 2007 One of things that Tomi talk about in our book are the profound effects on existing business and distribution models when content becomes digitalised and broadband penetration become ubiquitous. Further in our paper on mobile as the 7th Mass Media, ...

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Posted in: Convergence, Distribution, Economics, Engagement Marketing, Film, Media, Networks, Trends, Web/Tech

Mobile Social Networking at Oxford University

Wednesday, July 4th, 2007 Yesterday I was teaching in Oxford on the Mobile Social Networking Course. With Mr Tomi Ahonen and Steve Jones. It was a great deal of fun, and I enjoyed myself immensely. We had a full house and people had come from as far ...

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Posted in: Advertising, Convergence, Culture, Engagement Marketing, Generation C, Media, Mobile, Music, Newspapers, Retail, Social Networks, Trends

Mobile the 7th Mass Media – if you want the whitepaper please leave your contact details

Wednesday, July 4th, 2007 Dear Holgar, Reza and Daniel P. Thanks to you all for asking for the whitepaper on moble as the 7th Mass Media M7MM Though you are not the only ones, in fact the response has been overwhelming!!! However for me to ...

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Posted in: 7th Mass Media

The good the bad & the ugly

Monday, July 2nd, 2007 In a document that SMLXL put together a few years ago, we quoted our good friend Perry de Havilland who famously said People will talk about you whether you like it or not. The good, the bad, and the ...

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Posted in: Culture, Economics, Engagement Marketing, Generation C, Networks, Social Networks

Review of the 7th Mass Media

Monday, July 2nd, 2007 Over at Smart Mobs, we have received a great review of the whitepaper on mobile as the 7th Mass Media So thank you Howard Rheingold creator of Smart Mobs and Marius Chitosca Author of the post The review ...

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Posted in: 7th Mass Media, Convergence, Darwin, Engagement Marketing, Generation C, Media, Mobile, Networks, Social Networks, Trends, Web/Tech

Wikipedia and media literacy

Sunday, July 1st, 2007 At CDB we are huge fans of Henry Jenkins And I think this recent piece is extremely insightful about wikipedia and media literacy Wales's analogy between Wikipedia and "Rock'n'Roll" suggests that the Wikipedia debate has also ...

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