2007 January | SMLXL - Engagement Marketing and Communication principles from Alan Moore

Archive for January, 2007

Selling your book through the power of the internet

Thursday, January 25th, 2007 Imagine you're a writer. You have 90 seconds to sell your book to the entire world, through the power of the internet. Your publisher has paid £400 for this privilege. What do you say? What a powerful concept! Sacked ...

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Posted in: Books, CDB, Distribution, Economics, Engagement Marketing, Media, Networks, Strategy, Trends, Weblogs

Nobody is as clever as everybody

Wednesday, January 24th, 2007 Here we are quoted in Spanish, so for our Spanish readers somethng that may be of interest to you And Communities Domiinate Brands was mentioned at a marketing conference in Munich this morning, with a vid of me speaking. ...

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Posted in: CDB, Engagement Marketing

Journalism Leaders Forum – come and join the discussion

Tuesday, January 23rd, 2007 I have been invited onto a panel and discussion at the Journalism Leaders Forum I will sitting alongside Heather Hopkins, VP for research for Hitwise, and Jane Singer, the new Johnston Press Chair of Digital Journalism at the University of Central ...

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Posted in: CDB, Citizen journalism, Culture, Darwin, Ethics, Media, News, Newspapers

TV joining the P2P revolution

Tuesday, January 23rd, 2007 Joost is the latest big idea from Niklas Zennstrom and Janus Friis, the founders of Kazaa and Skype. Just as Skype shook up the telecom industry, slashing the price for international calls by routing them over the ...

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Posted in: Advertising, Broadcast, CDB, Convergence, Darwin, Distribution, Economics, Media, Trends, Web/Tech, iPTV

Could the future of news be hyper-local?

Tuesday, January 23rd, 2007 In the old model, free papers had to have circulations of about 400,000 to work, City AM has shown that it can be done with about 100,000. The question is whether you can do it with 25,000? ...

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Posted in: CDB, Trends

The future of the Press is… errr…Free?

Sunday, January 21st, 2007 the free newspaper war continues with Associated's London Lite closing November's 30,000 copy gap between it and News International's the London Paper to just 10,000 copies in December. The 50p Evening Standard is still losing sales in the ...

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Posted in: CDB, Trends

Who needs Jade Goody, when you have Greg vs. Tessa

Sunday, January 21st, 2007 Emily Bell writes about the political machinations that led to the then Director General, Greg Dyke being forced to resign from the BBC... After finally learning about Dyke, we want the floodgates open In the media and in ...

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Posted in: CDB, News

TWiki: An Enterprise Collaboration Platform

Saturday, January 20th, 2007 TWiki.org , a virtual open source software community consisting of 26,700 members, 4,000 contributors, and an estimated 2 million enterprise users, today announced version 4.1 of its popular TWiki enterprise wiki software. Code-named Edinburgh, TWiki release 4.1 ...

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Posted in: CDB, Web/Tech

Product development – A new collaborative model

Friday, January 19th, 2007 In a recent post on his venerable Web 2.0 blog, Dion Hinchcliffe analyzes an emerging user-centric product development model (dubbed ?Product Development 2.0). Already adopted by an number of notable start-ups and a few forward-thinking traditional companies, ...

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Posted in: CDB, Engagement Marketing

Racism, ratings and reality TV

Thursday, January 18th, 2007 Complaints over Channel 4 show hit record 22,000 The wrong sort of engagement via an ?8m motormouth Three days ago it was merely the below par fifth season of a faltering reality TV franchise. But as the storm ...

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Posted in: CDB, Engagement Marketing