YouTube co-creation rev share

January 29th, 2007

YouTube founder Chad Hurley confirmed to the BBC that his team was working on a revenue-sharing mechanism that would “reward creativity”.

The system would be rolled out in a couple of months, he said, and use a mixture of adverts, including short clips shown ahead of the actual film.

Interesting. Copyright issues?

Via Auntie

Chad Hurley said

We are getting an audience large enough where we have an opportunity to support creativity, to foster creativity through sharing revenue with our users,? Hurley said. ?So in the coming months we are going to be opening that up

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Posted in: CDB, Convergence, Economics, Engagement Marketing, Generation C, Marketing, Media, Networks, Participation, Social Networks, Strategy, Trends, Web/Tech

  1. 4 Responses to “YouTube co-creation rev share”

  2. By Tomi T Ahonen on Jan 30, 2007

    Hi Alan

    Wanted to comment on this. This is a VERY BIG development. We’ve seen content owners being paid, such as on SeeMeTV on Three/Hutchison 3G mobile networks. It changes the incentive both for the content creator to make excellent quality videos, as well as turning the content creator into a pro-active evangelist.

    What this also signals, is a radical shift in web economics on user-generated content. That there starts to be a recognition that the content has value (40 million people have watched the YouTube video of Learning How To Dance for example, twice that viewership and we hit American annual TV viewer record audiences of the Superbowl football championship TV viewership).

    Also, obviously, valuable content does not necessarily mean “high quality” from a traditional media viewpoint. It can still be “silly” and superficial and childish content, but now the content creator has a greater incentive to ensure that for his/her audience, the content is as good as it can be made, even if that is “Jackass” type of behaviour etc.

    This is a very big shift in how web economics work – and a very welcome one.

    Tomi Ahonen :-)

  3. By Bow on Jan 30, 2007

    Alan, thank you for the info.
    I truly believe that the BIG step to take on YouTube is to create channels just like Pandora does. I posted something about that in my blog. Regards and congrats for the blog, and Communities Dominate Brands book.

  4. By alan moore on Jan 30, 2007

    Many thanks Bow for stopping by.

    Do you have a link to your blog?

    Regards

    Alan :-)

  5. By David Cushman on Jan 30, 2007

    Hi Alan and Tomi, I agree this is a significant moment – not just for the impact it will have on the quality of content on YouTube but also for the disruptive effect it will have on loads of fledgling UGC developments. I’ve posted about it on fasterfuture.blogspot.com

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