New distribution models – via skype
January 29th, 2007That old warhorse Le Monde has embraced the digital age
Le Monde Diplomatique has put its monthly English publication online as a digital edition, along with a year of back issues.
Le Monde Diplomatique has opted to go with Exact Editions, which offers online replicas of print editions rather than emailing a digital version to the subscriber, which is what Le Monde the paper had done up to now. Exact Editions is building up an impressive collection of major print titles: it only launched in March 2006 but clients brands include the Spectator, Prospect and Red Pepper as well as various specialist lifestyle titles.
The Skype angle
You’ll need to subscribe to read Le Monde Diplomatique on the site, though a sample edition is available to view. Subscriptions are £19 for one year, but if you subscribe to other titles on the Exact Editions site you can cross-search. Those kind of cross-search functions are an advantage for advertisers too; a search for Volvo, for example, would bring up not just editorial but relevant ads. Another interesting gizmo is that phone numbers become click-able in the digital edition, which means Skype automatically opens when you click. Nice.
The value is in the archive. More Long Tail anyone? Its very tasty
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