Comments on: Could the future of news be hyper-local? http://smlxtralarge.com/2007/01/23/could-the-future-of-news-be-hyper-local/ Designing business and commercial success in a non-linear world Wed, 01 Feb 2012 12:16:23 +0000 hourly 1 http://wordpress.org/?v=3.2 By: alan moorehttp://smlxtralarge.com/2007/01/23/could-the-future-of-news-be-hyper-local/comment-page-1/#comment-2144 alan moore Tue, 23 Jan 2007 19:31:00 +0000 http://smlxtralarge.com/2007/01/23/could-the-future-of-news-be-hyper-local/#comment-2144 David,We are on the same ahem... "digital" page. Its fascinating to see newsprint in a mephisto waltz to obsolesence.Thanks for postingAlan David,

We are on the same ahem… “digital” page. Its fascinating to see newsprint in a mephisto waltz to obsolesence.

Thanks for posting

Alan

]]> By: David Cushmanhttp://smlxtralarge.com/2007/01/23/could-the-future-of-news-be-hyper-local/comment-page-1/#comment-2143 David Cushman Tue, 23 Jan 2007 10:44:27 +0000 http://smlxtralarge.com/2007/01/23/could-the-future-of-news-be-hyper-local/#comment-2143 I see newsletters and amateur-published 'parish mags with ads' all over. They work ok for a certain generation. But the print solution can only be a short term plaster. What the consumer wants in going hyper-local is reaching an ultra-niche community. That may be people who all live in close proximity, it may be people who share an interest and who don't live in close proximity. I suspect the needs of these groups are similar. And whether the newsletter is hyper-local or national - it's still broadcast (though I appreciate there could be a huge UGC element in it - think a student union newspaper, for example). But it's still slow with the news. Generation C won't want this, they'll want a micro-niche, socially-networked, UGC enabled mobile internet site. Not a bit of (literally) out-of-date newsprint. :D I see newsletters and amateur-published ‘parish mags with ads’ all over. They work ok for a certain generation. But the print solution can only be a short term plaster.
What the consumer wants in going hyper-local is reaching an ultra-niche community. That may be people who all live in close proximity, it may be people who share an interest and who don’t live in close proximity.
I suspect the needs of these groups are similar. And whether the newsletter is hyper-local or national – it’s still broadcast (though I appreciate there could be a huge UGC element in it – think a student union newspaper, for example).
But it’s still slow with the news. Generation C won’t want this, they’ll want a micro-niche, socially-networked, UGC enabled mobile internet site. Not a bit of (literally) out-of-date newsprint. :D

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