I mean seriously, how bad can it get?
January 5th, 2007Ad revenue down at Johnston Press
Regional newspaper company Johnston Press (JPR.L: Quote, Research) said on Tuesday its like-for-like print advertising revenue for the five months to Nov 30 dropped 8 percent following a sharp cut in employment ads.
The company, which publishes more than 300 regional and local papers, said in a pre-close trading update it did not see any “early indication of improvements in advertising markets other than those coming from easier comparatives”.
Layoffs are imminent This is what we wrote in 2004 and here and Print media struggling with a digital future
Johnston Press and its rivals have suffered recently as lucrative classified ads migrate to the Internet as part of a broader downturn in the advertising market.
And ultimately to the mobile web
I am interested in the acquistion strategy, because what exactly are these papers acquiring, legacy businesses with legacy business models?
Go figure. I would be more inclined to look at Gannet or OhMyNews or Current TV to try and work out what propositions are going to work in todays world.
And then of course there is the Norwegian Paper Aller that has used mobile video very effectively to drive traffic to its website.
Loading ...
Listen to Alan at SXSW
3 Responses to “I mean seriously, how bad can it get?”
By David Cushman on Jan 8, 2007
Wow, you guys have been busy!
Interesting advice to the media industry Alan. I’m not sure how well/quiclk the lessons are being taken on board. Sometimes things move very slowly. Good ideas can take years to bubble through stifling old-business-whose-bottom-line(?) logic.
Not all old media brands will suit the new world. It’s interesting (to me at least) that 5 of the 6 projects I’m attempting to get live by April 1 do not refer to any of our current brands.
By alan moore on Jan 8, 2007
Dear David,
Thanks for posting… I know that change is slow, its called the fast pace of slow & slower change haha
And you are right that not all media brands will suit the new world.
But its the time of Darwin, which is adapt and survive or die.
I would love to hear more about your current projects.
Cheers
Alan
By David Cushman on Jan 9, 2007
Alan, we should hook up sometime soon. Always good to talk.