The revolution of the connectedness of all media

December 5th, 2006

French Revolution - Delecroix
The day before his James Murdoch’s Barcelona trip, he warned the Interactive Advertising Bureau that advertisers were not grasping the opportunity of new technology by treating the Internet as a separate marketplace. “This view ignores the real revolution that is approaching, which is about the connectedness of all media.”

The Velvet Revolution

Via the LA Times (link broken). The connectedness of all media, is a very interesting perspective. What might be the implications of connected media, the collapse of context? The collapse of fixed time and space to something more temporal. In the need for a new communication literacy, I argued that,

All these papers have a future but its a question of creating value for both advertisers and readers… in a digital age. They need to cross the bridge from their familiar analogue world to a world, which is not a digital world, but a world best described as a blended reality. But it has a different logic, language, grammar, in fact a different form of communication and commercial literacy. And that is why the likes of Sly Bailey struggle, she is not a literate in this new language, nor sadly is her board, on the needs of a world best described as the networked society, that is built upon the philosophy of No Straight Lines. Darwinism rudely arrives in our media ecology.