The tagged, described, organised, discovered, linked economy

November 24th, 2006

Every day we collect 10,000 gestures for videos outside Dabble and 10,000 within Dabble. Let’s say 5 percent of the videos we are getting every day have some gestures associated with them. [ed's note: each video can have more than one gesture]. Those are the cream.
Our conclusion when we took a hard look at video search is that with spidered data or structured data you will only get 70 percent of why that video is important. That is a C-minus.
By allowing users in Dabble to add social data, like to make a playlist, search it, collect it, or tag it – by getting people to tell us why that data is important – is how to get the last 20 percent or 30 percent of value out of that data. We are taking gestures from both inside and outside Dabble. Socially, folks who care about video are making these sorts of gestures. As our community grows we will increasingly have better results.

Says CEO Marry Hodder of Dabble in an interview Dabbling With Video Search: A Conversation with Mary Hodder

So now our world is now a world of search, a world of PULL of information empowerment.

The architecture of a “pull corporation” has profound implications for the structure of markets and new business strategies. It also implies new business processes and organisational practices to take advantage of the pull platform and leverage outside resources more efficiently than ever.

This is all about Group Forming Networks and networks are sticky in ways that mass media never was, it requires a very different approach to what we create, how we create it and how we market it.

Yahoo say Better Search Though People

1]. User generated content that is Tagged, Described, Organised, and Discovered not by editors but by the users
2]. Yahoo also believe in User Distributed Content and User Developed Functionality

Its social media NOT Mass media

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