Convergence: culture, politics, entertainment and technology

What a post When legal meets marketing

I strongly recommend that you have a read of this which reports on Futures of Entertainments Conference at MIT

Lots to digest

But here are a few highlights

Ads vs. Customer Experience

The most telling moment came when she Betsy Morgan described a business meeting she and some colleagues once had with Apple. The details of the deal aren’t important. What’s significant was that, by Morgan’s own account, the TV people were caught up in pleasing all their stakeholders, while the Mac man was concerned solely with improving the consumer’s experience. It’s a pretty good snapshot of the difference between a company that sells eyeballs to advertisers and a company that sells tools to the audience.

World Building

What they have in common is that their work is closer in spirit to architecture than to TV: They all build structures where users can roam, interact, and create and share their own content. Caterina Fake suggested that there is a “general exhaustion with mass consumer culture,” and that less passive forms of entertainment are arguably the natural state of affairs…

More convergence: The weekend included several reminders that world-building, far from being the sole preserve of game designers and the like, has invaded Hollywood, that hotbed of traditional storytelling. On one panel, Jenkins quoted a screenwriting acquaintance: “When I started, we pitched stories, because you had to have a good story to make a good film. Then I pitched characters, because a good character could sustain multiple sequels. Now I pitch worlds, because a rich world can support multiple stories about multiple characters across multiple platforms.” It remains to be seen whether Hollywood will be very good at world-building – sometimes it seems to have lost its grasp on basic storytelling, let alone all the add-ons – but if the studios can’t do it, someone else will.

I see that what binds all these things together is engagement and social interaction

Why are communities powerful? Because communities form around values not demographics.

They are not tied by geography or by time.

They are built out of goals, shared values and passionate interests, a quest for identity, validation and reputation.

They are built on a scientific basis called Group Forming Networks, and here GFN’s represent the language of post modern culture, they are testament of living in a networked and connected world.

Its a new socio-economic model and a new media ecology that has a different set of rules for engagement.

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