2006 October | SMLXL - Engagement Marketing and Communication principles from Alan Moore

Archive for October, 2006

Why brands matter. Do they?

Sunday, October 8th, 2006 It's high time British companies got on the brand wagon is Will Huttons comment I like this Choices are constantly multiplying as society gets wealthier and more sophisticated (and now we have websites). A credible brand has become a vital short ...

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Posted in: Darwin, Economics, Engagement Marketing, Marketing, Retail, Strategy, Trends

Life is Fashion

Saturday, October 7th, 2006 Professional Amateurs on Current TV But there is another way of looking at Current TV or the term Professional Amateur. In the Craftsman, Richard Sennett argues that “nearly anyone can become a good craftsman” and that “learning to work well enables people ...

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Posted in: Culture, Engagement Civil Society, Engagement Education, Engagement Marketing, Engagement Mobile, Engagement Politics, Engagement Research, Engagement Sciences, Ethics, Generation C, Government & Politics, Identity, Media, Music, Networks, Newspapers, Participation, Philosophy, Politics, Society, Strategy, Trends, Web/Tech

I want YouTube, everyone wants YouTube

Saturday, October 7th, 2006 The value in the cheese is in the holes is an old Dutch saying And we are at the beginning, not the end of the journey into the networked society. Which is why YouTube has received a "flurry" like snow, of offers ...

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Posted in: Advertising, Broadcast, Citizen journalism, Culture, Darwin, Data, Distribution, Economics, Engagement Civil Society, Engagement Education, Engagement Marketing, Engagement Organisations, Engagement Politics, Ethics, Generation C, Government & Politics, Identity, Law, Marketing, Media, Music, Networks, News, Philosophy, Social Networks, Society, Strategy, Television, Trends, Web/Tech

TOP-IX Workshop Web 2.0

Wednesday, October 4th, 2006 Robin Good interviews Alan Moore about Web 2.0 business models. This video was done for TOP-IX workshop about Web 2.0.

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Posted in: Alan Moore Speaking, Video

Pop Idol: commerce, culture, community, connectivity

Sunday, October 1st, 2006 smlxl has produced a whitepaper on the phenomenon of Pop Idol, if you would like a pdf of the full document you can download it here Its insights and conclusions point to a new way of creating value, experience and inviting ...

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761 views
Posted in: 7th Mass Media, Advertising, Broadcast, Culture, Engagement Marketing, Engagement Mobile, Engagement Research, Generation C, Identity, Marketing, Media, Mobile, Music, Participation, Social Networks, Society, Strategy, Television, Trends, Web/Tech

The big rethink

Sunday, October 1st, 2006 Gardening is always good for me as it gets me exercising, and also gets me thinking. Reading a great deal, sometimes you get a moment where you see connections that perhaps you had not seen before. This weekend I wonder if the ...

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