2006 October | SMLXL - Engagement Marketing and Communication principles from Alan Moore

Archive for October, 2006

Convergence is a cultural phenomonen not a technological one

Monday, October 16th, 2006 The book's core premises could be identified as the following: 1. Convergence is a cultural rather than a technological process. We now live in a world where every story, image, sound, idea, brand, and relationship will play itself out across all ...

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Posted in: Convergence, Culture, Engagement Civil Society, Engagement Education, Engagement Marketing, Engagement Mobile, Engagement Organisations, Engagement Politics, Engagement Research, Engagement Sciences, Ethics, Film, Gaming, Generation C, Government & Politics, Identity, Marketing, Media, Networks, Participation, Society, Sociology, Strategy, Trends, Web/Tech

Doing business in the networked society

Saturday, October 14th, 2006 An interesting debate about the future of Mass Media - perhaps for me the important pull out is that the model of business creation, revenue generation is fundamentally different to the straight line logic of the mass media/consumer age. And this ...

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Posted in: Darwin, Distribution, Economics, Link Economy, Marketing, Media, Networks, Participation, Search Econmics, Strategy, Trends, iPTV

Recountng the audience: Nielsen under a little pressure

Saturday, October 14th, 2006 A day after Nielsen released a much-anticipated update to clients explaining how it defines "national commercial minutes," the TV ratings researcher issued a correction to the data used to support its rationale. The gaff comes one week before some ...

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Posted in: Advertising, Darwin, Data, Link Economy, Marketing, Media, News, Television, Trends

We did not create Spreadshirt, the community created Spreadshirt

Friday, October 13th, 2006 By Lukasz Gadowski of Spreadshirt.com We did not create Spreadshirt, the community created Spreadshirt From nothing, with no marketing budget and no VC backing to 200,000 vendors around the world, spreadshirt is a business platform that is built ...

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178 views
Posted in: Culture, Darwin, Distribution, Economics, Engagement Marketing, Ethics, Generation C, Identity, Marketing, Participation, Philosophy, Social Networks, Society, Strategy, Trends, Web/Tech

The people formerly known as the audience voice their protest at further media consolidation in the US

Friday, October 13th, 2006 Last week's FCC hearing in Los Angeles was an extraordinary moment in U.S. media history. People came out in overwhelming numbers to tell the Federal Communications Commission that Americans want to turn back the tide of media consolidation. Nearly 1,000 ...

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Posted in: Convergence, Culture, Darwin, Distribution, Economics, Engagement Civil Society, Ethics, Generation C, Government & Politics, Identity, Law, Media, Participation, Society, Trends, Uncategorized, Web/Tech

How do you make money in a world where all your ideas can be stolen?

Friday, October 13th, 2006 Is the question Hamish McRae asks when looking at YouTube and Google copyright issues that blend into the broader issues around intellectual copyright from drugs to cars. Take the Chinese copies of Volkswagen cars that you see in Shanghai. ...

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Posted in: Advertising, Convergence, Culture, Darwin, Data, Distribution, Economics, Engagement Marketing, Generation C, Government & Politics, Health, Identity, Marketing, Media, Search Econmics, Society, Strategy, Television, Trends, Web/Tech

Propaganda, truth and the mass media

Thursday, October 12th, 2006 Tired of the propaganda yet? I know I am. Watch the news on TV. CNN, Fox, MSNBC, it doesn?t matter. They?re all broadcasting propaganda. They all have their agenda to fill. I?m tired of reading and hearing how the ...

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Posted in: Convergence, Culture, Engagement Civil Society, Engagement Marketing, Engagement Politics, Ethics, Generation C, Government & Politics, Marketing, Media, Messaging, News, Society, Trends

The end of the affair

Wednesday, October 11th, 2006 City investors are becoming increasingly concerned that it is proving difficult for ITV to find a high-calibre chief executive due to the extent of the difficulties facing Britain's biggest commercial broadcaster. The problems were illustrated by ITV's own house broker ...

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Posted in: Advertising, Broadcast, Convergence, Darwin, Distribution, Economics, Engagement Marketing, Link Economy, Marketing, Media, News, Trends

Everything is miscellaneous

Sunday, October 8th, 2006 Jon Medved, a co-founder of Israel Seed Venture Capital, a leading IP investment firm in Israel says Channel surfing is primitive and stupid. IPTV will be search driven, And you won't have to be a slave to the 15 video ...

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239 views
Posted in: Advertising, Books, Culture, Darwin, Data, Distribution, Economics, Engagement Marketing, Generation C, Link Economy, Marketing, Media, Search Econmics, Social Marketing Intelligence, Strategy, Trends, Web/Tech

Democratising TV. The Al Gore way

Sunday, October 8th, 2006 Al Gore yesterday unveiled plans to launch a UK version of his "user generated" network, Current TV , with the help of BSkyB, the pay-TV giant of which Rupert Murdoch is chairman. He believes Current TV's hybrid of the internet ...

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