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Forcing media to change

I love change. It’s sometimes frustrating, but it’s a fact of life in business – change or die. With lots of young, talented, caffeine-filled programmers cranking out daily updates, the landscape has changed to favor the small and quick. YouTube is constantly changing its user interface and adding social networking features. This constant “beta” status allows for rapid response to what is working and what isn’t. With an army of ravenous users offering feedback, it makes for a real-world build, test, and implement model. The thing I love about this is that the big guys are moving to make changes as well. When NBC has user-generated promos running for The Office and ABC says that their biggest competition is www.askaninja.com, you know they are taking this revolution seriously.

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Posted in: Administrative, Alan Moore Speaking, Convergence, Darwin, Distribution, Economics, Engagement Marketing, Ethics, Generation C, iPTV, Law, Marketing, Media, Newspapers, Participation, Social Networks, Society, Strategy, Television, Trends, Uncategorized, US Airways, Web/Tech, Weblogs

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