Stephon Marbury and the Starbury sneaker

September 26th, 2006

We all know that many poor kids aspire to the $150 sneakers – it gives them cred in a world that asigns value to objects of desire.

Hey if I wear those sneakers I am someone.

That is the power of brand – However Stephon Marbury the fifth highest paid player in the NBL has created a basketball sneaker for………….$14.98

What he says

You are giving the kid the opportunity to go and buy a pair of shoes, now he can buy on his own… instead of his mother being responsible for something like that and having to spend $150

Right on

The Starbury sneaker

This is the beginning of a trend where famous people are more socially aware – and what to do good in the world – sitting in your mansion counting u your millions is not enough

Becks are you reading this

The Financial Times says

the Marbury deal has involved an unusual level of involvement by the athelete not only with in-store appearances and other promotions, but establishing credibility of a low-cost shoe with a status and brand-conscious urban audience

Central to all of this is: credibility, authenticity a word Marbury uses, and trust

Marbury gets no upfront payment but a revenue share – Dude – put your money where your mouth is.

Via the Financial Times September 26 2006 and the LA Times report here

The financial Times overview describes this as a socially concerned product not unlike in some ways edun or Howies

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