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Archive for September, 2006

Taipei is one of the world’s most connected cities

Saturday, September 30th, 2006 Taipei is one of the world's most connected cities. Personal computer usage in Taiwan is high, with 88 per cent of households using a computer - and 83.6 per cent using the internet, compared with around 65 per cent ...
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237 views
Posted in: 7th Mass Media, Convergence, Culture, Distribution, Economics, Engagement Civil Society, Engagement Marketing, Engagement Mobile, Generation C, Government & Politics, Media, Networks, Society, Strategy, Trends, Web/Tech

Marketers don’t understand the true power of Engagement

Saturday, September 30th, 2006 Home videos, beauty contests and party stunts: the future of the mobile society? Copying YouTube and MySpace may at last give phone groups a use for 3G Informa has some stats on video community users 2006: 46m $35m -- 2007: 63m ...
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180 views
Posted in: Engagement Marketing

Creative destruction strikes at the Telegraph

Thursday, September 28th, 2006 The newspaper industry is having a torrid time of it. We must adapt or face decline, says Telegraph chief CEO Murdoch McLennan said The competition - not just from our traditional print rivals - is changing, growing and ...
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251 views
Posted in: Advertising, Convergence, Culture, Darwin, Data, Distribution, Economics, Generation C, Marketing, Media, Newspapers, Strategy, Trends, Web/Tech

The BBC accelerate into the world of web 2.0

Thursday, September 28th, 2006 A BBC statement was issued concerning a big deal the beeb has done with microsoft BBC signs web deal with Microsoft The memorandum of understanding will define the framework within which the companies can explore opportunities for the delivery and consumption ...
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218 views
Posted in: Broadcast, Convergence, Distribution, Economics, Generation C, Media, News, Strategy, Television, Trends, Web/Tech, iPTV

HMV cuts prices in attempt to boost sales

Thursday, September 28th, 2006 The Guardian writes HMV group, which owns Waterstone's, today said it was cutting the prices of music, DVD and books in an attempt to win back sales from supermarkets and online retailers. At the start of the month, it reduced the ...
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219 views
Posted in: Convergence, Darwin, Distribution, Economics, Engagement Marketing, Generation C, Marketing, Music, Retail, Strategy, Trends, Web/Tech

Stephon Marbury and the Starbury sneaker

Tuesday, September 26th, 2006 We all know that many poor kids aspire to the $150 sneakers - it gives them cred in a world that asigns value to objects of desire. Hey if I wear those sneakers I am someone. That is the power of brand ...
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259 views
Posted in: Culture, Engagement Civil Society, Engagement Marketing, Ethics, Identity, Marketing

Reposessing folk culture for the 21st Century

Saturday, September 23rd, 2006 Once you storm the Bastille you don't go back to your day job - that is all about the total break down of big media trying to control our culture and cultural production. My muse was on the 50646+ video's on ...
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755 views
Posted in: Convergence, Culture, Engagement Civil Society, Engagement Research, Ethics, Generation C, Health, Identity, Media, Participation, Philosophy, Social Networks, Society, Strategy, Trends, Web/Tech, Weblogs

Get today’s Financial Times if you like our blog topics

Wednesday, September 20th, 2006 Run don't walk! Today's Financial Times (20 Sept 2006) has a 12 page insert entitled "Digital Business" which focuses very strongly on the topics of our blogsite. This is the cheapest investment you can make - come on, one UK ...
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332 views
Posted in: Mobile

Citizen calling

Tuesday, September 19th, 2006 If the world is exploding with peer-to-peer communication, communities of interest, communities of commerce, and as the younger generations grow up familiar with technology that is always two way - Any business or institution that only works in broadcast mode ...
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222 views
Posted in: Convergence, Culture, Engagement Civil Society, Engagement Education, Engagement Marketing, Engagement Organisations, Engagement Politics, Engagement Research, Engagement Sciences, Ethics, Generation C, Health, Identity, Media, Participation, Philosophy, Science, Society, Strategy, Trends, Web/Tech

Fed up with junkmail?

Saturday, September 16th, 2006 Typically around 1 to 4% of people will respond to a direct mail campaign. Therefore 96% or more of all the mail sent will be wasted. Companies are very commercial and while they can and do make a profit ...
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208 views
Posted in: Advertising, Data, Marketing, Trends, Web/Tech
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