Social media influence is important for PR.

July 18th, 2006

In his article in Online Spin about digg.com Max Kalehoff of Nielsen Buzzmetrics says:

If I were an online publisher, or a PR person, I’d be spending a lot of time studying how this idea catalyst works and can be leveraged. Digg may not be in the top-10 rankings of all publisher sites, but it can act as a forceful fire hose of content to high-reaching mainstream channels. Similar to many influential blogs and online communities, Digg is becoming an intermediary to traditional information gatekeepers.

Via webpronews

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