2006 July | SMLXL - Engagement Marketing and Communication principles from Alan Moore

Archive for July, 2006

The dream of the personal computer aka the world is mobile

Saturday, July 29th, 2006 From the Economist July 29th. On the PC's 25th birthday, The Economist leader article says. The IBM PC helped to democratise computing. Now to finish the job. Merchants in Zambia use mobile phones for banking; farmers in Senegal use them to ...

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Posted in: 7th Mass Media, Advertising, Broadcast, Citizen journalism, Convergence, Culture, Darwin, Distribution, Economics, Education, Engagement Civil Society, Engagement Education, Engagement Marketing, Engagement Mobile, Engagement Organisations, Engagement Politics, Engagement Research, Engagement Sciences, Generation C, Government & Politics, Health, Marketing, Mobile, Music, Newspapers, Participation, Society, Strategy, Trends

The dream of the personal computer

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Posted in: 7th Mass Media, Convergence, Economics, Generation C, News, Web/Tech

Social engagement in virtual worlds

Saturday, July 29th, 2006 Fascinatiing blog by Nedra Weinreich Spare change Nedra says Okay, I'll admit it. I spent much of the night exploring Second Life, a virtual world that combines 3-D graphics, social interaction, events, commerce and entertainment. After reading a post ...

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Posted in: Convergence, Culture, Economics, Engagement Marketing, Film, Gaming, Generation C, Marketing, Music, Participation, Philosophy, Statistics, Trends, Virtual Worlds, Web/Tech

ITV = A licence to print money. Not anymore

Saturday, July 29th, 2006 A leader article from the Guardian on the parlous state of ITV. ITV may well become another example of what happens where ultimately hubris leads organisations. Compare ITV with the BBC or indeed the Guardian, who have maintained high ...

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Posted in: Advertising, Broadcast, Convergence, Darwin, Distribution, Economics, Marketing, Messaging, News, Statistics, Strategy, Web/Tech

mobile devices replace cameras and MP3 players

Thursday, July 27th, 2006 06 June 2006 - A recent study by Nokia finds, perhaps unsurprisingly, that people want and, indeed, expect more from their mobile phones than just phone calls. According to the survey, 44% use their mobile as their primary camera, and 72% ...

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Posted in: Convergence, Culture, Darwin, Mobile, Society, Strategy, Trends, Web/Tech

Liveworld helping companies and their customers to better engage with eachother

Thursday, July 27th, 2006 I want to start this post with a reference to the previous one concerning Citizen Journalism My question: why is citizen journalism so powerful? Because according to the Reuters editor in chief Geert Linnebank The new participatory ...

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Posted in: News

Citizen Journalism and the new media ecology

Thursday, July 27th, 2006 Mobile group in talks to create TV link for citizen journalists Citizen journalism is poised to take a great leap into the mainstream media as the mobile phone network 3 pursues talks with ITN and Sky News about feeding clips ...

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Posted in: Citizen journalism, Convergence, Culture, Darwin, Distribution, Economics, Engagement Civil Society, Media, News, Newspapers, Society, Strategy, Trends, Web/Tech, Weblogs

Companies learn the value of blogging – Or do they?

Wednesday, July 26th, 2006 In our book we talked about Bob Lutz of GM blogging at the Fastlane blog and Jonathan Schwartz COO of Sun Microsystems also a blogger. Schwartz famously said my 1000 bloggers at Sun have done more for this company that ...

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Posted in: Engagement Marketing, Ethics, Generation C, Marketing, Participation, Social Networks, Strategy, Weblogs

Web content 2.0 @ the RSA

Wednesday, July 26th, 2006 Earlier in the year I was invited to NMK's web content 2.0 conference where I went head to head with Shel Israel co-author of Naked Conversations Well, it was more a friendly chat - what a lovely man. Greetings ...

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Posted in: News

The broadband Wars

Wednesday, July 26th, 2006 TalkTalk finds free broadband response overwhelming Carphone Warehouse has been overwhelmed by the demand for its "free" broadband offer from TalkTalk which has signed up 340,000 customers in eight weeks, twice the company's forecast. Chief executive Charles Dunstone admitted ...

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