2006 May | SMLXL - Engagement Marketing and Communication principles from Alan Moore

Archive for May, 2006

Digital salvation

Wednesday, May 31st, 2006 One tribute that seemed more significant than most as the baton passed last week and the retiring CEO of the Guardian Media Group, owner of The Observer and much else, hailed his newly designated successor. 'This is a first ...

Ratings:

(No Ratings Yet)

Loading ...

Comments: None. Add yours. »
230 views
Posted in: 7th Mass Media, Advertising, Convergence, Culture, Darwin, Data, Distribution, Economics, Engagement Marketing, Generation C, Link Economy, Marketing, Media, Networks, Newspapers, Search Econmics, Society, Strategy, Trends, Web/Tech

Stumbling upon Lily@myspace.com

Friday, May 26th, 2006 I came across this article in last weeks Observer Music monthly magazine. Pictures of Lily A story of the power of networks, the internet and a new socio-economic model hard at work Miranada Sawyer writes, Last month I used my ...

Ratings:

(No Ratings Yet)

Loading ...

Comments: 6. Add yours. »
325 views
Posted in: Convergence, Culture, Engagement Marketing, Generation C, Link Economy, Marketing, Media, Music, Networks, Participation, Social Networks, Trends, Web/Tech, Weblogs

The bonfire of the brands

Friday, May 26th, 2006 This appeared in my inbox today On 26.08.06, I am going to gather every branded possession of mine into a warehouse, douse them with petrol and burn the lot. Jacobson chairs, Christian Dior shirts, a Louis Vuitton bag; I'm too ...

Ratings:

(No Ratings Yet)

Loading ...

Comments: 4. Add yours. »
191 views
Posted in: Advertising, Convergence, Engagement Civil Society, Engagement Marketing, Ethics, Generation C, Media, Networks, Philosophy, Retail, Society, Trends

Authentic vs. Fake

Wednesday, May 24th, 2006 Cory Treffiletti discusses two initiatives that have been created by Nike around the football world cup, and the differences between the two One is of Ronaldinho do some amazing stunts with a football, which is claimed to be real, ...

Ratings:

(No Ratings Yet)

Loading ...

Comments: None. Add yours. »
232 views
Posted in: Advertising, Engagement Marketing, Ethics, Gaming, Generation C, Marketing, Media, Participation, Social Networks, Society, Strategy, Trends, Web/Tech

Better Than We Know Ourselves

Wednesday, May 24th, 2006 Music - economics - socioeconomics - search - contextual search - narrative threads in a borderless world - google for the ears - collaborative filtering - tags - social information filtering - navigating superabundance in a superdistributed world - databases ...

Ratings:

(No Ratings Yet)

Loading ...

Comments: None. Add yours. »
235 views
Posted in: 7th Mass Media, Convergence, Culture, Darwin, Data, Distribution, Economics, Engagement Marketing, Engagement Research, Generation C, Marketing, Media, Music, Networks, Participation, Search Econmics, Social Marketing Intelligence, Social Networks, Society, Strategy, Trends, Web/Tech

There are more than two sides to the story

Tuesday, May 23rd, 2006 A relevant article in understanding the changing nature of business and customer relationships by Michael J. Reuschel, President Unisys Global Communications and Media Industries The crux of the argument lies here So what's the relevance to the communications industry? ...

Ratings:

(No Ratings Yet)

Loading ...

Comments: None. Add yours. »
220 views
Posted in: Advertising, Convergence, Culture, Darwin, Economics, Engagement Marketing, Ethics, Marketing, Media, Strategy, Trends

Movie Producers invest in Social Networking Site

Tuesday, May 23rd, 2006 Movie moguls Bob and Harvey Weinstein's Weinstein Co. said it had taken an undisclosed stake in social-networking website ASmallWorld. The founders of Miramax Film Corp. led a group of investors including Bob Pittman, former chief operating officer of AOL Time ...

Ratings:

(No Ratings Yet)

Loading ...

Comments: None. Add yours. »
241 views
Posted in: Advertising, Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Link Economy, Marketing, Networks, Participation, Retail, Social Networks, Strategy, Trends, Web/Tech

Mass Niche Markets & contextual narrative

Tuesday, May 23rd, 2006 A short interview with Chris Andersen of the Long Tail book and blog When Chris Anderson, editor of Wired, started to write about the theory of the Longtail a couple of years ago it seemed to cause a satori-moment ...

Ratings:

(No Ratings Yet)

Loading ...

Comments: None. Add yours. »
251 views
Posted in: Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Engagement Organisations, Generation C, Marketing, Networks, Participation, Social Networks, Society, Statistics, Trends, Web/Tech

Usability: it ain’t easy

Monday, May 22nd, 2006 Telecom Asia recently ran an article about useability With more advanced services rolling out across the planet, ease-of-use is becoming crucial to their success, but today's user interfaces aren't quite cutting it. Solving that will be a complex task, ...

Ratings:

(No Ratings Yet)

Loading ...

Comments: None. Add yours. »
202 views
Posted in: 7th Mass Media, Engagement Mobile, Mobile, Trends

The society and economics of the virtual kingdom

Friday, May 19th, 2006 This is a definite must-read if you want to get your head around the consequences of virtual worlds. And is a welcome support to the chapter in our book The emerging virtual economy. Magic Kingdoms for us and our ...

Ratings:

(No Ratings Yet)

Loading ...