Rethink the basis of communication

I am here in Barcelona to speak tomorrow at The Spanish Marketing Society’s 80th Anniversary event

rethink the basis of communication

I’ve done quite a bit of thinking and hope I can deliver for my audience.

I am sharing the stage with Jonas Ridderstrale – co-author of Funky Busines , Douglas Atkin a partner and chief strategic officer for Merkley & Partners and author of the book The Culting of Brands , David Gutmann of PRAXIS, communications planner Jim Taylor , Jo Marques – General Director of Millward Brown in Portugal, Eusebi Nomen – Director of ESADE chair of intangible assets analysis and professor in courses of “Evaluation of Intangible assets” and “Intangible assets and business policy.” Felix Muéoz General Manager of Marketing services at Telefonica, Juan Ramon Plana a Spanish broadcast Grandee, Llués Marténez-Ribes a professor and marketing consultant.

phew… Quite a stellar cast.

Now… out into the streets of Barcelona

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