One company’s loyal community of empowered users is another one’s nemisis

Commercial success in the digital age will belong to those businesses that attract, engage and organise digital communities to meet multiple social and commercial needs. By creating strong digital communities, businesses will be able to build customer loyalty to a degree that todays marketers can only dream of.

Think of HMV and Mothercare. Would they struggle as much had they developed a community strategy which was embedded into all that they did?

Could they have beaten the big supermarkets and internet players by revising their bricks and mortar strategy?

Rosabeth Moss Kanter in her book Evolve says

One company’s loyal community of empowered users is another one’s nemesis

Bookmarks:

Ratings:

(No Ratings Yet)

 Loading ...

288 views
Posted in: Convergence, Culture, Darwin, Economics, Engagement Civil Society, Engagement Marketing, Engagement Mobile, Engagement Organisations, Engagement Politics, Engagement Research, Engagement Sciences, Ethics, Generation C, Marketing, Media, Participation, Philosophy, Quotes, Social Networks, Society, Strategy, Trends, Web/Tech, Weblogs

 Print This Post