The one number you need to grow – word of mouth goes mainstream
Thursday, December 8th, 2005 A sharply written post from the boys at Red Couch Preacher Ben McConnell over at Church of the Customer points to statistics that indicate word of mouth marketing is the third largest budget item in ...
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The podcasting Penguin
Wednesday, December 7th, 2005 Penguin the book publisher has started podcasting The Guardian blog says Penguin is the first of the UK's major publishers to jump on the podcasting bandwagon , with the Penguin Podcast , and they ...
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The Chosen
Wednesday, December 7th, 2005 The chosen Our friendships have become a rare constant in a dislocated world says Stuart Jeffries More and more is being asked of this voluntary, informal, personal relationship. It is commonplace for sociologists to note that institutions like ...The last presses we ever own – redefining newsprint media
Tuesday, December 6th, 2005 Jeff Jarvis at Buzz machine has written a wonderful piece Last of the Presses on the future of the newspaper print industry. Inspired by a offsite summit with the Guardian recently. And a comment by Alan Rushbridger the Guardian ...Digital is our destiny
Tuesday, December 6th, 2005 Jeff Jarvis at Buzz machine has written a wonderful piece Last of the Presses on the future of the newspaper print industry. Inspired by a offsite summit with the Guardian recently. And a comment by Alan Rushbridger the Guardian ...Democracy in the Boardroom?
Tuesday, December 6th, 2005 I met up with a very interesting chap today called Michael Wood who specialises in helping brands understand and play a positive and successful role in gaming. But, Michael is a man of many talents and has set up a blog ...Democracy in the Boardroom
Tuesday, December 6th, 2005 I met up with a very interesting chap today called Michael Wood who specialises in helping brands understand and play a positive and successful role in gaming. But, Michael is a man of many talents and has set up a blog ...Who needs a TV network anyway?
Sunday, December 4th, 2005 Over at the Communities blog an interesting post on how broadcast can truly harness advocacy and utilse technology applied to engagement marketing for a TV show.Who needs a TV Network?
Sunday, December 4th, 2005 Arrested Development a show on fox has been axed. As Stefan explains Getting cancelled is the best possible thing that could have happened to Arrested Development. (Or "put on hiatus" or "cut back episode order" - whatever. It's cancelled.) ...
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