Word of mouth – you just can’t beat it

A sharply written post from the boys at Red Couch

Preacher Ben McConnell over at Church of the Customer points to statistics that indicate word of mouth marketing is the third largest budget item in a traditional marketing budget. Just like the Jeffersons in the old sitcom, it looks like this efficient, effective and credible category is movin’ on up.

I imagine this is not good news for traditional advertisers. But don’t worry, I will refrain from making and references to the restaurant service industry.

Those poor ad boys are getting a bit of a pasting at the moment. As Tomi and I like to say connectivity makes broadcast obsolescent.

Its the death of one to one marketing
Its the death of broadcast as we know it

“We’re tired of the 20th-century model of being passive consumers of mass content,” says J.D. Lasica, author of Darknet: Hollywood’s War Against the Digital Generation . “We’re transitioning to a new kind of culture. More participatory, more open, more interactive where the locus of control passes to the people.”

People talking to people, points of view being shared, a transfer of authority from institutions to communities, this is why word of mouth is increasing in importance.

So what is the one number you need to grow? Read here and here

Bookmarks:

Ratings:

(No Ratings Yet)

 Loading ...

343 views
Posted in: Marketing

 Print This Post