The one number you need to grow – word of mouth goes mainstream
December 8th, 2005A sharply written post from the boys at Red Couch
Preacher Ben McConnell over at Church of the Customer points to statistics that indicate word of mouth marketing is the third largest budget item in a traditional marketing budget. Just like the Jeffersons in the old sitcom, it looks like this efficient, effective and credible category is movin’ on up.
I imagine this is not good news for traditional advertisers. But don’t worry, I will refrain from making and references to the restaurant service industry.
Those poor ad boys are getting a bit of a pasting at the moment. As Tomi and I like to say connectivity makes broadcast obsolescent.
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