Sony in command and control mode - whilst we the people storm the bastille

Check it out at the communities dominate brands blog

There is a school of thought, that, within 10 years communities will have replaced the orthodoxies of government, management, business and marketing as the primary medium by which these organisations will successfully engage with their audiences.

Further, enabling or capturing peer-to-peer information flows will transform these organisations and how they engage with their stakeholders, simply for the better.

And, that those organisations that ignore the newly empowered and connected customer/voter/stakeholder will simply struggle to survive.

This is the unsung, un-remarked media and cultural revolution. That the great explosion is in peer-to-peer communication - something many organisations up until now has overlooked.

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