Books we like – Constituency marketing
November 30th, 2005Books We Like is an e-commerce site with a social conscience, giving a percentage of all products bought through the site to non-profit organizations. A project of the Media Venture Collective, Books We Like uses the power of capitalism and profit to fund charities so they need not rely on donations alone.
The site uses “constituency marketing” to appeal to specific niches that will benefit from the independent media revolution, and uses a peer-recommendation system that changes advertising “from prostitution to recommendation.”
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