Why companies are from Mars and Customers are from Venus
Monday, October 31st, 2005 Tomi and I are currently researching our next book, that is going to go deeper into some of the insights and theories we have developed in Communities Dominate Brands. The Digital Error I really like this thought ? that its ...
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Posted in: Engagement Marketing
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Posted in: Engagement Marketing
User preferences for a mobile lifestyle
Friday, October 28th, 2005 From the OxfordForum a recent study has the following as user preferences for mobile lifestyle Mobile coupon redemption Parking meter payment Loyalty cards Season tickets Credit/Debit cards Flight check-in Vending machine payment Retail checkout Marketing communications Using your mobile as a key.
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Posted in: 7th Mass Media, Culture, Darwin, Distribution, Economics, Engagement Mobile, Marketing, Mobile, Trends
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Posted in: 7th Mass Media, Culture, Darwin, Distribution, Economics, Engagement Mobile, Marketing, Mobile, Trends
Artic Monkeys – get hot through the blogosphere
Friday, October 28th, 2005 Online publicity gives DIY pop stars first No.1 A reluctant rock band leapt straight to the top of the charts yesterday, propelled to unexpected stardom by a DIY marketing campaign on the internet. To music promoters they are ...Audi launches its own TV Channel
Friday, October 28th, 2005 Audi has become the first car maker in the world to launch its own TV Channel. In order to do so, it first had to gain the first ever self-promotional licence, granted by Ofcom, setting a precedent in broadcasting regulations. Evidence ...
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Posted in: Advertising, Broadcast, Engagement Marketing, Marketing, Web/Tech, iPTV
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Posted in: Advertising, Broadcast, Engagement Marketing, Marketing, Web/Tech, iPTV
Zopa- A business model of our times
Thursday, October 27th, 2005 we've had disruption in telecoms - Skype and music - Napster. Now its the turn of banking I came across this company Zopa (Zone of Possible Agreement). In my mind this is a first rate example of creativity, and people/communities coming ...
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Posted in: Culture, Darwin, Distribution, Economics, Engagement Marketing, Marketing, Social Networks, Society, Strategy, Trends
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Posted in: Culture, Darwin, Distribution, Economics, Engagement Marketing, Marketing, Social Networks, Society, Strategy, Trends
Zopa – A business model of our times
Thursday, October 27th, 2005 I came across this company Zopa (Zone of Possible Agreement) and went yes yes yes. I my mind this is a first rate example of creativity, and people/communities coming together to do something that existing busness structures just can't ...Video on Demand or TV-by-ultimatum
Tuesday, October 25th, 2005 Wayne Friedman writes about the issues surrounding Video on demand or VOD Friedman writes But networks are not there yet. There are real money and other business issues to tackle. For networks, that means not biting the hands that ...
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Posted in: Advertising, Broadcast, Convergence, Culture, Darwin, Distribution, Economics, Film, Marketing, Media, Strategy, Trends, Web/Tech
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Posted in: Advertising, Broadcast, Convergence, Culture, Darwin, Distribution, Economics, Film, Marketing, Media, Strategy, Trends, Web/Tech
Democracy comes to China via a pop idol style show
Monday, October 24th, 2005 Once again we see community power reflected via a commercial TV program Chinese Pop Idol Reported in the Guardian Mad about the girl: a pop idol for China The article says But it is not the social power of ...Embracing the digital Age
Saturday, October 22nd, 2005 Tuesday October 18 2005 - The Financial Times ran a big article on Big Media's response to the recent developments of the internet. Apparently last year internet advertising generated revenues of $9.6bn in the US. This is expected to grow at ...The ‘hard yards’ for the shelves in your home
Friday, October 21st, 2005 Its a term that we all know in sport, 'the hard yards' is all about the necessary effort required to achieve the sliver of advantage that enables your team to deliver the killer blow. The grunt and the grind, the sweat ...
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Posted in: Convergence, Darwin, Distribution, Economics, Media, Strategy, Trends, Web/Tech
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Posted in: Convergence, Darwin, Distribution, Economics, Media, Strategy, Trends, Web/Tech
