Archive for August, 2005

A customer centric approach to marketing and technology

Thursday, August 4th, 2005John Naughton writing in the Observer, has an interesting piece on podcasting. Of course, there are plenty of articles on podcasting, what I really liked was Naughtons observation on Apple and how they have constantly innovated whilst always keeping the ...

Advertising – pass the dramamine

Tuesday, August 2nd, 2005Fortune ran a piece about advertisings increasingly bleak futureFrom the moment consumer-products companies started placing ads in mid-19th-century newspapers, mass-media advertising has been about making connections. But while the modern world knits itself ever more closely together, advertising ...

Mediated Teen Queens

Tuesday, August 2nd, 2005From the Observer on Sunday, Thomas de Zengotita a leading New York Academic writes a piece on teenage girls and their use of media .This is what Thomas has to say about teens and media:Media are inherently ...

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