GM Vice Chairman gives advice to would be corporate bloggers
Sunday, July 17th, 2005 JUMP Via the wonderful Neville Hobsons blog From Nevilles post Writing in Information Week , Lutz says a blog provides no better opportunity to engage in an open dialogue and exchange of ideas with customers and potential customers, ...GM Vice Chairman gives advice to would be corporate bloggers
Sunday, July 17th, 2005 JUMP Via Neville Hobsons blog Writing in Information Week, Lutz says a blog provides no better opportunity to engage in an open dialogue and exchange of ideas with customers and potential customers, illustrating his experiences with the GM ...
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Posted in: Engagement Marketing, Marketing, Participation, Social Networks, Strategy, Trends, Weblogs
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Posted in: Engagement Marketing, Marketing, Participation, Social Networks, Strategy, Trends, Weblogs
Blogs give some companies the willies
Friday, July 15th, 2005 MARKETERS AT AD:TECH Tuesday indicated a deep ambivalence towards blogs, saying that their companies urgently want a blog presence but, at the same time, fear the consequences of letting consumers freely express their opinions. Steve Pinetti, senior vice president of ...In command and in control
Friday, July 15th, 2005 TODAY, THERE'S A NEW ON-DEMAND entertainment company on the scene. Dubbed Network Live , the company is a joint venture between America Online, XM Satellite Radio Holdings, and Anschutz Corp.'s AEG, which produces concerts and owns sports and ...
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Posted in: Convergence, Darwin, Distribution, Economics, Media, Trends, Web/Tech
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Posted in: Convergence, Darwin, Distribution, Economics, Media, Trends, Web/Tech
The Indy disconnects
Thursday, July 14th, 2005 A hat tip from Simon Waldman and a rant over at perfect.co.uk over the redesign of the Independent site So what do you do? Start allowing access to your archive of content, so when people link ...
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Posted in: Convergence, Culture, Media, Newspapers, Social Networks, Trends, Web/Tech
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Posted in: Convergence, Culture, Media, Newspapers, Social Networks, Trends, Web/Tech
Guest Smoothies
Wednesday, July 13th, 2005 Those inventive bods at Innocent smoothies demonstrate that co-creation can exist even in a simple drink. a guest smoothie designed by you... The idea with this one is to get fresh ideas out of our kitchen and into ...
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Posted in: Engagement Marketing
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Posted in: Engagement Marketing
Citizen Jounalists writing the first draft of history
Wednesday, July 13th, 2005 Tomi has already posted on the phenomonen of Citizen Journalists who came to the fore as a consequence of the tragic London Bombings - but I wanted to add my piece. My friend Rob Castle of Korg UK sent ...Quote of the day
Wednesday, July 13th, 2005 The age of the conglomerate is over. Sumner Redstone Via Yahoo News
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Posted in: Convergence, Darwin, Quotes, Trends
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Posted in: Convergence, Darwin, Quotes, Trends
Mobile marketing grows
Wednesday, July 13th, 2005 The mobile phone appears to be making headway as an advertising delivery system as growing numbers of major marketers launch summer campaigns designed for the "third screen." Ad spending on mobile phone campaigns is getting serious for some major marketers. Along with ...
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Posted in: 7th Mass Media, Advertising, Engagement Marketing, Engagement Mobile, Marketing, Mobile
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Posted in: 7th Mass Media, Advertising, Engagement Marketing, Engagement Mobile, Marketing, Mobile
AOL goes multimedia
Wednesday, July 13th, 2005 Leveraging the momentum from its record-setting online streaming of the Live 8 concerts this month, AOL today is expected to announce the creation of a partnered multimedia production company that will accelerate its live entertainment events online, as well ...
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Posted in: Convergence, Distribution, Economics, Media, Trends, Web/Tech, iPTV
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Posted in: Convergence, Distribution, Economics, Media, Trends, Web/Tech, iPTV
