Blogs give some companies the willies

July 15th, 2005

MARKETERS AT AD:TECH Tuesday indicated a deep ambivalence towards blogs, saying that their companies urgently want a blog presence but, at the same time, fear the consequences of letting consumers freely express their opinions.
Steve Pinetti, senior vice president of marketing at Kimpton Hotels, said
with 60 percent of the hotels’ business coming from word of mouth referrals, unflattering comments can be devastating. When consumers start bad-mouthing his hotels on the Web, "I have a heart attack,"
Mediapost reports
Catherine Muriel, chief marketing officer of E-Loan, countered that the free publicity conferred by bloggers outweighs any potential negative comments. "If you have a heart attack every time someone writes something that’s not nice about you, you’re going to be … spending a lot of time at the cardiologist," she said.
As Perry de Havilland says peole will talk about you whether yoou like it or not, the good the bad and the ugly. SO you might as well join in the debate.
Via mediapost

Bookmarks: